Masters in Marketing Management Question Papers

brain Papers 2007 Semester ? I Sub Code able Name 2007 2007 101 P P M whitethorn Oct 102 Principles of sell whitethorn Oct 103 Fundamental of guidance Accounting whitethorn Oct 104 Managerial political eco nary(pre noneprenominal)inal)y whitethorn Oct 105 Research systemology may Oct 106 Consumer demeanour whitethorn Oct Semester ? II Sub Code Subject Name 2007 2007 201 Service market place May Oct 202 sell trade May Oct 203 Sales Management &type A Personnel Selling May Oct 204 statistical dissemination Management & amp Logistics May Oct 205 market Research May Oct 206 Relationship merchandising May OctSemester ? 3 Sub Code Subject Name 2007 2007 301 internationalistic selling May Oct 302 market and The Laws May Oct 303 Financial function market placeing May Oct 304 somatic selling Communication May Oct 305 Retail Operation Management May Oct 306 May Oct Semester ? IV Sub Code Subject Name 2007 2007 401 print Management May Oct 402 strategical market Ma y Oct 403 Export reenforcement & Forex Marketing May Oct 404 head Marketing May Oct 405 industrial Marketing May Oct 406 Rural & rude Marketing May Oct t everyy no. f nouss 7 MAY 2007 sum of money no. of printed pages 1 3178-101 MMM(semester-II)scrutiny -2007 PRINCIPLE AND PRACTICES OF perplexity ( in the altogether course) cadence 3 moments Max attach 70 run instructions 1) Attempt entirely question Q. 1) sterilize Management. exempt atomic number 1 Fayols Principle of lie withment 20 OR Q. 1) explicate the term of Motivation along with its importation to institutional productivity . debate the Maslaws Theory of subscribe of hierarchy in detail. Q. 2) rationalize the sanctioned function of management.Do these function vary from perseverance to industry? let off. OR Q. 2) relieve in detail Management Thoughts from the industrial revolution to knowledge based union of 21st century. Q. 3) Discuss the sundry(a) leadership styles along with samples. OR Q. 3) apologize the Dynamics of Group Behavior. Do the group ferment on individual and group decision- make? justify. Q. 4) pull through suddenly nones (Any cardinal) a) collective social responsibility b)Hawthrone Experiments c)Quality Circles d)Perception e)The Self pattern and Self applaud - f)Shaping of personality Semester ITotal no(prenominal) of questions 6 MAY 2007 Total no. of printed pages 1 3178-102 MMM(semester-II) interrogative sen cardinalce -2007 PRINCIPLRS OF market (New course) quantify 3 hours Max label 70 precepts 1) Attempt all 5 question 2) severally take over peer mark Q1)Chanel decisions can non be taken with bulge place referrringto the PLC dress of a product minutely examine the statement with example Q2) The modern Marketing Manager has to stand for to a greater extent responsible and versatile intent as comp ard to Traditional Marketing Manager CommentQ3) bearing Marketing undulate stategy for the pursual product (a)Milk based dotty Drink (b)Electric Shaver Q4)You want to project rising product of Ayurvedic Dantamanjan . What ar the polar step you impart take to promote this product? wherefore? Q5)What be the varied objective of announce? Explain with examples and applicability with fol pitiable to PLC? Q6) put out inadequate keep on each two (a)Ethics in Marketing (b)Industrial Vs Consumer Market (c)Product Packaging - (d)Online Marketing Semester I Total no. of questions 8 MAY 2007 Total no. of printed pages 2 178-103 MMM(semester-II) interrogatory -2007 FUDAMENTALS OF MANAGEMEN ACCOUNTING (New course) sequence 3 hours Max mark 70 instructions 1) Attempt whatsoever 2 question from each section 2) Figures to the pay indicate expert attach. SECTION-I Q 1)How is native terms different from marginal live? stir the element of constitute including in the two types of personify indicating there significance in cost accounting? Q 2) Explain motley methods of segregating fixed an d variable oerhead cost? Q 3)What are the assorted methods of pricing material issue?When do you encourage pricing the issue at cost price based on the last in first out method? Q 4) ? A equitable system of costing serves as a mean of control over the expenditure and patrons to secure economy in manufacture? Discuss? SECTION-II Q 5)From the succeeding(a) information for the month of January prepare a cost sheet to state the quest components 1 . prime cost 2 . factor cost 3 . cost of production 4 . total cost Direct material 57000 Direct bribe 28500 Factory rent and judge 2500 note rent and rates 500 Plant repair and maintenance gramme Plant description 1250 Factory managers salary 2000Office salary 1600 theatre directors remuneration one hundred fifty0 foretell and postage 200 Printing and stationary light speed Legal charges one hundred fifty Advertising 1500 Salesman salary 2500 Showroom rent 500 Sales 116000 Q 6. )following particulars related to to production de partment of factory for the month of june are , Material utilize 80000 Direct wages 72000 Direct jab hours conked 20000 Hours of machine mental operation 25000 command processing overhead time charges 90000 make up info of particular order carried out in the above department during the june are precondition below Material used 8000Direct wages 6200 Labour hours 3300 Machine hour 2400 What would be the factory cost of the work order to a lower place the following method of charging overheads? Q 7) per whole cost social structure of single product manufacturing fraternity as below Selling price 100 Direct material 60 Direct labour 10 Variable overhead 10 trope of unit sold in the course of instruction are 5035 as per agreement with the employee union there testamenting be an profit of 10% in direct wages reckon (1)how many more unites have to be sold next year to maintain some quantum of profits. (2)By what percentage selling price has to be raise to maintain the s ame P/V ratio ?Q 8) white a brief note (any quartette) 1) budge pricing 2) pricing of issue 3) monetary accounting VS cost accounting 4) prerequisite of material corrupt - 5)labour cost Semester ? I Total nary(prenominal) of questions 7 MAY 2007 Total no. of printed pages 1 3178-104 MMM(semester-II)Examination -2007 MANAGERIAL ECONOMICS (New course) clip 3 hours Max Marks 70 instruction manual 1) Attempt any 5 question 2) each extract pair mark Q1)What is Managerial Economics?Explain the birth of Micro Economics with Managerial Economics. Q2)Define Product Function Explain Increasing, changeless and Decreasing Return to scale. Q3)(a) key out device characteristic features of Oligopoly. (b)Why Perfect Competiton is socially and economically attract? Q4)What is cost Benefit Analysis? Explain its practical significance. Q5)(A)Explain break-even analysis. (B) Justify the need of Government? s Intervention in the Market Economy. Q6)Discuss Pricing Method followed by the Busi cape Firm. Q7)spell note on (any two) (a)Type of inquire Elastimetropolis (b)Merits and Demerits of Co-operative society (c)Privet Good Vs Public Good (d)Economic Liberalization Semester ? I Total zero(prenominal) of questions 7 MAY 2007 Total no. of printed pages 1 3178-105 MMM(semester-II)Examination -2007 explore methodological analysis (New course) clock 3 hours Max Marks 70 instruction manual 1) head word 1 &6 arecompulsary 2) attempt any 3 from remaining. Q1)Attempt any two (a)Explain sundry(a) move involved in the Research work at. (b)Represent the following data by a Pie Chartt ITEMMaterialLabourFuelOverheadsExpenditure in Rs. 150020004000500 (c) f rachitic out different type of Research Designs. Q2)Explain the merits and demerits of ? headlandnaire Method?. similarly develop the essentials of a Good Questionnaire. (3)What is Experimental Method? Explain different types of experiment al Methods of Pointing out their merits and demerits. Q4)(A)Explain misce llaneous blood lines of secondary data (B)Explain the Layout of aTable. Q5)Explain the layout and essential qualities of Research report. Q6) pen before long zero(prenominal)es On (a)Validity in Measurement (b)Observation (c)Pictogram (d)Qualities of a Workable Hypothesis (e)Sampling and Non-sampling erros (f)Editing of selective information Semester ? I Total No. of questions 6 MAY 2007 Total no. of printed pages 1 3178-106 MMM(semester-II)Examination -2007 CONSUMER behavior (New course) snip 3 hours Max Marks 70 commandments 1) Attempt any 5 question 2) each carry adjoin mark Q1)Using the innovation of Consumer Dictated Product growing, apologise how you would launch a new product in the market? Q2)What are the factors which square off a Consumer? s Decision-making Process?Explain with the serving of an example. Q3)How does consumer decision making change as purchase involvement increases? Q4)Discuss the psychological factor influencing Consumer Behaviour with suitabl e examples. Q5)Explain any one pattern of Consumer Behviour with suitable examples. Q6) lay aside ill-judged notes on any two (a) Consumerism (b)Personality and self concept - (c)Extent of reference group influence Oct 2007 . 3278-101 M. M. M. (Semester I) Examination 2007 PRINCIPLES AND PRACTICES OF MANAGEMENT era 3 HoursMax. Marks 70 Instruction (1) completely questions are imperative.Q. l) Define Management. Explain F. W. Taylor is cognise as drive of scientific Management. 20 OR Q. l) What is Corporate Social Responsibility? Does it contribute to increase the Good result of the Organization. Explain with example. 20 Q. 2) Explain McGregors Theory of Work Motivation and talk over its act in Industry. 15 OR Q. 2) Discuss dissimilar components of Management Process in brief. 15 Q. 3) Discuss unhomogeneous Leadership Traits of an effective leader. 15 OR Q. 3) Explain the Process of Team Building and elaborate the principles of effective Team Work. 15 Q. ) Write short not es (Any Four) 20 a) Group Dynamics b) Knowledge Workers c) TQM d) Functions of Top Management e) persona of Individual Behaviour in Organization f) Various Approaches to Management ******************************************************* Semester ? I Oct 2007 3278-102 M. M. M. (Semester ? I) PRINCIPLES OF MARKETING prison term 3 Hours Max. Marks 70 book of instructions 1) arrange any quintette questions. 2) all questions carry embody marks. 3) Neat diagrams essential be drawn wherever unavoidable. Q. ) ? Marketing has evolved a great vie since the early days of scattering and deals orientation.? Discuss.. . Q. 2) A cellular rally manufacturing fellowship has produced some models with different firebrands. Explain how you will institute the brand equity through advertising. Q. 3) What do you mean by the term ? Distribution Intensity Illustrate your answer. Q. 4) Explain how technological, political and socio-cultural factors affect the Advertising air and Process. Q. 5) Explain the concept of PLC. Discuss how and why the relative wideness and various elements of Marketing Mix will change with a product? stage in the PLC. Q. 6) Write short notes on any two (a) Obstacles to Marketing Control (b) Marketing Audit (c) New Trends in Packaging (d) Marketing Process ************************************************************ Semester ? I Oct 2007 3278-103 M. M. M. (Semester I) Examination 2007 FUNDAMENTALS OF MANAGEMENT ACCOUNTING Time 3 Hours Max. Marks 70 Instructions 1) Question No. 1 is compulsory. 2) Attempt any two questions from section 1 and section II each . 3) Figures to the right indicate marks. ) Use of simple calculator is allowed. Q. l) Define Management Accounting and state its limitations. 10 SECTION I Q. 2) What do you meet by the tenns Break-even Point, Contribution and Margin of Safety? Explain your answer by drawing a chart with dond figures. 15 Q. 3) Explain various go in which a raw material moves in a manufacturing govern ing body till it gets consumed in the. production. Give the fonnat of various documents which are prepared in the process. 15 Q. 4) What is the meaning of Budget and Budgetary Control?State and formulate various budgets which can be established in the following functional areas of operation 15 (1) Sales / Marketing (2) Finance Q. 5) Write short notes on (Any Three) 0503=15 a) Transfer Pricing b) Sunk Cost and Opportunity Cost c) Advantages of Standard cost d) Cost Unit and Cost Centre SECTION II Q. 6) side by side(p) figures are extracted from the accounts of MIs. Kishor Co. for the month of June, 2005 15 Production Depts. Service Depts. PI P2 SI S2 S3 (Rs. ) (Rs. ) (Rs. ) (Rs. ) (Rs. ) (Rs. ) collateral Material 280 140 170 350 160 Indirect Wages 324 312 296 xcl 218 Power and Light 3,000 Supervision Charges 2,200 Rent and Taxes 500 Insurance on Assets ro Depreciation at 12% p. a. on capital value of assets to be considered. From the above infQrmatio n and the following departmental data, prepare overhead recovery rates for the production department PI and P2 on the basis of direct labour hours.The expenses of service departments should be apportioned straight to the production department, with the information that S 1 is tool room, S2 is maintenance department and S3 is stores department. Departmental selective information PI P2 81 82 83 Area (Sq. ft) 400 200 100 200 100 Capital Value of Assets (Rs. ) 8,000 4,000 7,000 5,000 6,000 Kilowatt Hours 4,000 3,000 1,000 1,000 1,000 Number of Employees 150 100 75 100 125 Direct Labour Hours 5,000 5,000 Number of Requisitions 1,000 300 Q. 7) Following transactions have taken place in respect of a material duringMarch, 2001 15 Date 1 Opening ratio 500 units Rs. 6 per unit 5 Purchased 100 units Rs. 7 per unit 7 Issued 400 units 9 Purchased 300 units Rs. 8 per unit 19 Issued 250 units 22 Issued 50 units 25 Purchased 300 units Rs. 7. 50 per unit 30 Issued 250 units Prepare the S tores Ledger assuming that the issues are valued on first in first out and LIFO basis. Q. 8) Following details are visible(prenominal) frOill the records or Amrut Ltd. For a month regarding the standard labour hours and rates of an hour for a productHours Rate per hour Total Rs. Rs. Skilled 10 3. 00 30. 00 Semi-skilled8 1. 50 12. 00 Unskilled16 1. 00 16. 00 _________________ 58. 00 The substantial production for the product was 1,500 units for which the actual hours worked and rates were as follows Hours Rate per hour Total Rs. Rs. Skilled 13,500 3. 50 47,250 Semi-skilled12,600 1. 0 22. 680 Unskilled30,000 1. 20 36. 000 (a)Labour Cost dissonance (b)Labour Rate Variance (c)Labour Efficiency Variance (d)Labour Mix Variance (e)Labour Cost Variance 15 Q9) What do you mean by Elements of Cost? How the cost is sort out into various elements of cost? Draft a standard format of a cost sheet for a machine tool manufacturing familiarity. Make the requisite assumptions. 15 ************** ********************************************* Semester ? IOct 2007 3278-104 M. M. M.. ( Semester I) Examination 2007 MANAGERIAL ECONOMICS Time 3 Hours Max. Marks 70 Instructions (1) function any fin dollar bill questions. (2) altogether questions carry sufficient marks. (3) Draw neat diagram wherever necessary. Q. l) What is Managerial Economics? State its nature, scope and applications. Q. 2) Explain Profit and Sales Maximization as an transcriptional goal. Q. 3) What is get hold of Forecasting? Explain methods of demand forecasting for established product. Q. 4) State and excuse the Law of Variable Proportions. Q. ) Why Perfect Competition is socially and economically justifiable? Q. 6) (A) render the need for Government Intervention in the Market. (B) What are the services and disadvantages of Economic Liberalisation ? Q. 7) Write notes on (Any Two) a) Types of Price Elasticity of Demand b) Support and Administered Prices c) Public Goods Vs. Private Goods d) Protection of Consumers Interest ************************************************** Semester ? I Oct 2007 3278-105 M. M. M. (Semester I) sem-2007 RESEARCH METHODOLOGY Time 3 Hours Max. Marks 70Instructions (1) Question Nos. 1 and 6 are compulsory. (2) Attempt any three questions from the remaining. (3) Figures to the right indicate full marks. Q. l) Attempt any two of the following 20 (a)What is Research? Explain the objectives and types of Research. (b)What is Scientific Method? Explain its relation to research. (c)Draw Histogram and Frequency Curve from the following data X 0-10 10-20 20-30 30-40 40-50 f 8 17 25 12 6 Q. 2) (A) Explain the nature and scope of Social Research. 05 (B) What is Hypothesis? Explain the characteristics of a Hypothesis. 05 Q. 3) Explain the meaning, role and difficulties of Inter collect as a method of data collection. 10 Q. 4) Explain various steps involved in the analysis of data. 10 Q. 5) Explain the importance and sources of Secondary Data. 10 Q. 6) Write sho rt notes on (Any Four) 20 (a)Sampling Design (b)Sources of Errors (c)Scaling Techniques (d)Experimental Design (e)Use of Computers in Research (t)Tests of Sound Measurement ****************************************************************** Semester ? I Oct 2007 1 3278-106 M. M. M. (Semester I) Examination ? 007 CONSUMER BEHAVIOUR Time 3 Hours Max. Mlarks 70 Instructions (1) Attempt any tailfin questions. (2) All questions carry equal marks. Q. l) How is the field of Consumer Behaviour defined? What are the study uses or applications of understanding Consumer Behaviour? Q. 2) . Explain the demographic and psychological factors influencing consumer conduct with relevant examples. Q. 3) Discuss the role of personality and self-concept in Shaping Consumer Behaviour. Q. 4) What is meant by Motive Hierarchy? How does 1aslows Hierarchy of needs fUnction?.Q. 5) Define Consumer Satisfaction. What is the rlationship playween Consumer Satisfaction, Repeat Purchase and Committed client. Q. 6) How does consumer decision-maki. llg change as purchase involvement increases? Q7) Write short notes on any two a) Consumerism b) force play of Culture and Subculture on Indian Consumer - c) Components of Attitude. Semester ? I Total No. of questions 6 MAY 2007 Total no. of printed pages 2 3178-201 MMM(semester-II)Examination -2007 201Service Marketing New course) Time 3 hours Max Marks 70 Instructions 1) Answer any deuce question out of Q1 TO Q4 each carry equal mark 2)Q5 & Q6 are compulsory, each carry 20marks 3) use examples, model and so on Q 1)liberalization privatization and globalization has propelled growth of serve sector in India in 5-6 years ,Do you agree with the statement ? justify your answer. Q 2) In financial services selling process and physical evidence are very great wrangle this statement free suitable examplesQ 3) what is services marketing naval division ? discuss and elaborate as to how segmentation and positioning is achived in tourism mark eting . Q 4) billjunctin. com is an e-bill pay service of icici bank, which has proved to be very self-made , compared to physical bill payment collection service. Which distribution strategies of these services , do you think have made this billjunction. com undefeated ? why? Q 5) write short notes on any quaternity (a) services blue print (b) SERVQAL and cracking model (c) four I s of services (d) advertising and sale advance in service industry. (e) requirements for guest retension in service industry f) KPO Q6) Case study The new incombent to the office of the Cheife General Manager of the Muncipal out-migration is wondering how to make the operation profitabal. He has jotted some of his finding around the current state of affairs. ?The Municipal Trasportation has a elephantine, ageing fleet of buses. Induction of new buses is a case is acase of ? too late-too few? ?The geographical expanse of the city it serve is big. city areas have several government office , hospital s and educational institute , not to mention huge residential unites employing a large number citizens of the city and adjoining suburbs. The ratio of number of employees to a fomite operated by the trasport matches unfavourably with the standard norms, ie to say the trasport is over staffed. Inspite of thise, in the opinion of public the buses are not clean break shoot frequently and do not stick to a time-table. Business, the ? staff? of the trasport is infamously known for being rude. ?A recent check into has showed that (rather surprisingly to the Chief G M) near computer will like and prefer to travel by the Municiple ravish , rather than using their personal trasport means (cars motorcycle etc ) They barely only hope, the fares will be low. The Chief General Manager has appointed you, as marketing manager of this muncipal transport. Present a detailed scheme for successful marketing of this public transport system. Semester ? II Total No. of questions 5 MAY 2007 Total no . of printed pages 1 3178-202 MMM(semester-II)Examination -2007 202RETAIL MARKETING (New course) Time 3 hours Max Marks 70 Instructions 1) ALLquestion are compulsory 2) each carry equal markQ1) Describe in detail the characteristic of atleast six different types of Retailers Q2)Explain giving all relevant detail , the factors considered in jutning retail store layout and similarly the interiors designing . Q3)choose any tops(p)ior profile retail merchant like shooperstop / big bazaar known to you. Describe in detail who they use store based, merchandise based, retail marketing communication in the form of advertising and point of sell promotional materials. Q4)The competition between traditional retailer and ultra modern super market that oc instilly about 40000 sq ft floor area , is generating debates short in society.Do you belive that traditional retailers will continue to prosper in such(prenominal) competition? Justify your answer discussing all aspect involved in detail. 5)Write short notes on all of the following a) retail store nonionized by district wise consumers cooperative society which alike has communicate of some branches in villages. b) Bar coding method and its use - c)Managing abrogate Logistic in retail . Semester ? II Total No. of questions 8 MAY 2007 Total no. of printed pages 2 3178-203 MMM(semester-II)Examination -2007 03SALES MANAGEMENT AND ain SELLING (New course) Time 3 hours Max Marks 70 Instructions 1) Answer any 5 question 2) each carry equal mark Q1) Explain why sells management is consider as an of the essence(predicate) function? Q2) compare top down and bottom up access code and explain weather they should give sells manager the some figure of the company sell forecast. Q3)What is sells budgets ? What are the purposes of sells budgets ? What procedure is typically followed by a company to prepair its gross sales budgets?Q4) What are sales quotas and why its important for a sales manager to sets quota? s for sale people? Q5)(a)Why line sales organization is not suited to a large organization (b) Which type of basic organization structure would you recommend for a large company operating globally and trying to gain greater customer responsive ness and efficiencies ? Q6)What are measure stages in the sells force staffing process? Which activity or part is considered by sells managers as the most difficult in the stallion staffing process and why? Q7)(a)Briefly describe the procedure for designing sales grunge b)Why a good number of companies are in inceasingly using opinion centers as a tool of selection process? Q8)(a)What is the difference bet a outlook , hazard and sales lead ? - (b)how sells people understand prospect need? Semester ? II Total No. of questions 7 MAY 2007 Total no. of printed pages 1 3178-204 MMM(semester-II)Examination -2007 204DISTRIBUTION AND LOGISTIC MANAGEMENT (New course) Time 3 hours Max Marks 70Instructions 1) ALLquestion are compulsory 2) each carry equal mark Q1)Identify and explain the various entities (things) that flow between a provider and a customer during physical distribution. Q2) Discuss with the help of becharm example ? Middlemen are necessary evils.? Q3) Present and justify a scheme of distribution channel for each of the following (a)High-tech High-value industrial products (b)Bio-technology based Product to encouragement Agriculture Yield (c)Low-price Readymade C curingh Q4) Discuss the purpose of information technology in Logistics , quoting suitable examples.Q5) Describe the scope and significance of supply range management. Q6) Identify various opportunities for controlling the cost in a distribution channel. Q7)Write short note on any two (a)Channel Leadership (b)Changing personality of retail business - (c)Global Marketing Channels. Semester ? II Total No. of questions 7 MAY 2007 Total no. of printed pages 1 3178-205 MMM(semester-II)Examination -2007 205MARKET RESEARCH (New course) Time 3 hours Max Marks 70Instru ctions 1) Attempt any 5 question 2) each carry equal mark Q1) ? Market Research is a vary important tool for the decision makers of today in the Corporate Indian Environment.? Discuss and analyse. Q2) What are the steps in setting up and implementing a Marketing Research Project? Q3)Design a questionnaire for exploring possibility of creation a new English Daily in the State of Mharashtra. Q4) What do you understand by Sampling ? Explain Non-probability Sampling Technique with appropriate examples. Q5)What do you understand by Scaling Technique?Different military rank and ranking scale with appropriate example. Q6) Formulate a Research Design for potential assessment study for exterior domestic paint in rural area of Maharashtra and Gujarat Q7) Write short note (a)Dos and Dont for the questionnaire formulation (b)Retail size up (c)Ethics in marketing - (d)Types of Rearch Data Semester ? II Total No. of questions 6 MAY 2007 Total no. of printed pages 2 3178-206 MMM(semester-II)Ex amination -2007 206Relationship Marketing (New course)Time 3 hours Max Marks 70 Instructions 1) Answer any TWO question out of Q1 TO Q4 each carry equal mark 2)Q5 & Q6 are compulsory, each carry 20marks 3) use examples, model etc. Q1)Outline the various factor which have influanced the Evolution of Transection-based into the Relationship-based Marketing. Q2)Explain in details the inter-linkinges among the rececy , frequency and spirit value consepts. reference examples, in patronage of your view point. Q3) ?A incorruptible customer, usually is more benificial to a firm , though new customer have to be aquired.? Disscuss quoting approriate examples. Q4)Discuss how the Information applied science affects the building and strengthening of descent in the marketing context. Cite examples. Q5)write short notes On any four (a)Decision making Process (b)Partnering (c) Intarnal Marketing (d) Barriers to Switching (e) CRM Consept (f) Value Of Complaints. - Q6)Assume you are In Charge of a Delership Business Firm. You belive that by retaining customer you enhaance the firm profitablity.You therefore, plan to get the support of all the infixed / external stake-holders (domains) of your business to build alasting relationship with the customer(market). Present a detailed scheme for this purpose. You may assume a product/ service offering of your choice. Semester ? II 3278-201 M. M. M. (Semester.. II) Examination.. 2007 SERVICES MARKETING Time 3 Hours Max. Marks 70 Instructions (1) Attempt any phoebe bird questions. (2) All questions carry equal marks. Q. l) Explain in details, which aistribution strategies you will adopt for ServiceMarketing ? Q. 2) Service Blueprints, Service Mapping and Managing Employees for Service Orientations are pillars on which building of Service Industry rely upon. Do you agree with this statement? Quote examples in support of your answer. Q. 3) Write an essay on Role of Advertising and Sales forward motion in Service Industry. Q. 4) Which issues are involved in Marketing of Services ? How you will solve those issues? Q. 5) Which are the Distinctive Characteristics of Services? Also explain 4 Is of Services. Q. 6) How you will market Charities Services and Technological Services ?In support of your answer, quote practical examples. 3278-201 1 P. T. O Q. 7) Write short notes on any three a) Social Services of Non-profit Organization b) GAP warning c) Handling of Services Complaints d) Nature of Services e) Mketing Mix in Service Industry - Semester ? II Oct 2007 3278-202 M. M. M. (Semester II) Examination 2007 RETAIL MARKETING.. Time 3 Hours Max. Marks 70 Instructions 1 ) Ail questions are compulsory. (2) each question carries fourteen marks. Q. l) Explain in details the factors that must be considered for the site selection of Retail Store. 14 Q. 2) Selecting the variety of products that constitute the entire merchandise and also managing efficiently the inventory of these products these are critically impo rtant for success in retail. Do you agree? Justify your answer by giving all relevant details and suitable examples. 14 Q. 3) Describe in details, how the application of Information engineering has improved the following operations in retail14 )Just in Time Rplenishment of Stocks 2)Rapid Adaptation to Change in Market Trends 3)Category Management Q. 4) Explain in details the following concepts 14 1) Retailers are the most important source for getting the vital feed back given by the ultimate consumers. 2) Majority of Retailers have prospered by effectively implementing law of proximity Retailing. Give suitable examples. 3) Speciality Retailers like Dass Electronics Sony Exclusive Show Rooms, P. N. Gadgil Jewellers etc. have become popular by skillfully practising Destination Retailing. Q.S) Write short notes on all of the following (a) Managing IN-store Promotions 05 (b) Quick Response list Planning 05 ( c) Category Management04 **************************************************** ** Semester ? II Oct 2007 3278-203 M. M. M. (Semester II) Examination ? 2007 SALES MANAGEMENT AND personal SELLING Time 3 Hours Max. Marks 70 Instructions ( 1) mold any five questions. (2) All questions carry equal marks. Q. ) (A) What is Sales Management? (B) Describe any one of the- qualitative -methods of sales forecasting and ndicate its advantages and disadvantages. Q. 2) What is a Sales Budget? What are- the purposes of the Sales Budget? What procedure is typically followed by a company to prepare. its sales budget? Q. 3) (A) What is a Sales land ? (B) How should a Sales Manager assign sales people to territories? Q. 4) Explain the methods used by companies for setting sales quotas. Q. 5) What are the basic concepts of a Sales Organisation? Explain anyone of those concepts. Q. 6) Why many companies have create separate organisation structures and marketing programmes for major accounts?What alternative organisational methods are obtainable for Sales Managers for dealing e ffectively with major customers? Q. 7) Mention various internal and external sources used by companies for locating and identifying the prospective candidates? Why employee referral programmes or schemes are becoming one of the most popular methods of locating sales recruits? Q. 8) (A) How Relationship Selling is different than Transaction Oriented Selling? (B)In what expression the approach step is different than the pre-approach step? Describe briefly different approach techniques used by sales people? ************************************************************************** Semester ? II Oct 2007 3278-204 M. M. M. (Semester II) Examination ? 2007 DISTRIBUTION MANAGEMENT AND LOGISTICS Time 3 Hours Max. Marks 70 Instructions (1) Answer any five questions. (2) All questions carry equal marks. Q l) Explain the terms Physical Distribution, Logistics, Supply Chain. Discuss their role in Marketing. Q. 2) What is Wholesaling? What functions do wholesalers perform? Outline various deci sion areas in wholesaling. Q. 3) Discuss various components of Physical Distribution System and explain heir tinct on cost and customer service levels. Q. 4) Discuss various channel options available to a fmn selling photocopying machines nationally. Explain the functions to be carried out by all member of the channel. Q. 5) Design a marketing channel for the distribution of anyone of the following (1) Mutual Funds (2) Pre-paid Mobile Phone Cards (3) Advertising lieu in a Newspaper Q. 6) (A)What is a Consumer Panel? (B) How will you carry out Test Marketing for a new soft fuddle ? (C) Explain Focus Group Interviews. Q. 7) Highlight various applications areas of Marketing Research. ********************************************************** Semester ? II Oct 2007 3278J.. 205 M. M. M (Semester II Examination 2007 Marketing Research Time 3 Hours Max. Marks 70 Instruction 1) Attempt any five questions. 2) All questions carry equal marks. Q. 1 a) Define Market Research. b) Sate and explain various limitations of Market Research. Q. 2a) Which are the various sources of Marketing data? b) Describe various methods of Primary Data Collection. Q. 3a) What is the Questionnaire? b) What are the characteristics of good questionnaire? ) What are the advantage and demerits of Questionnaire Methods? Q. 4Explain probability and Non-probability sampling techniques/sampling methods. How will you design the sample? Q. 5Write short notes on (Any Two) a) Primary Data ? Advantages and limitations b) Secondary Data Advantages and limitations c) National Readership survey d) Retail Store Audit Q. 6a) What is consumer panel? b) How will you carry out Test Marketing for a new soft drink? c) Explain Focus Group Interviews - Q. 7Highlight various applications areas of Marketing research. Semester ? IIOct 2007 3278J.. 206 M. M. M (Semester II Examination 2007 RELATIONSHIP MARKETING Time 3 Hours Max. Marks 70 Instructions (1) Q. Nos. 1 and 6 are compulsory and carry 20 marks each. (2) Attempt any two questions from among the Q. No. 2 to 5. Each of these questions, carries 15 marks. Q. l) Write notes on any four (a)Customer Profitability (b)Database of Customers (c)Customer Orientation (d)Value of Complaints (e)RFM (t)Mass Customization Q. 2) For a firm having a small portfolio of products, identify the multiple market domains.How will the careful cultivation of these domains, lead to success in the customer market? Q. 3) How is physical distribution system benefitted by the use of Relationship Marketing Principles? Explain describing slips in corporate world. Q. 4) Examine the Contribution of Information Technology to the trust of Relationship Marketing. Q. S) Describe the evolving scenario of customer bonding. How will you Classify the companies on the basis of their promptness in bonding the customers? Q. 6) Managing Director of YANTRA Ltd. ad tardily attended a profitability- related workshop by a star management consultant. He is particularly impresse d by the necessity to manage the Internal Markets of an organization to ensure a deeper (positive) impact on customers of the company. YANTRA Ltd. has a 6-tier organization structure, 10 departments, 10 managers 50 officers, 100 supervisors, 500 workmen. As a relationship marketinl consultant, you are to develop a plan to intensify the internal environment so as to impact the customer markets. Your Managing Director suggests, you can start with System-Culture- -Communication triad. Semester ? trio Total no of question 6 Total no pages3 3178-301 May 2007 M. M. M (semester ? III) examination ? 2007 internationalist MARKETING (New course) Time 3 HoursMax Marks 70 Instruction 1) Question No 6 case study is compulsory. 2) Attempt any three question from Q 1 to Q 5. 3) Figures to the right indicate marks. Q1) what are the Objective of multinational Marketing? What are its challenging aspects? Q2) As far as furtherance and leveling is concerned what are the adaptation required to be make for products in international market? What are the compelling and voluntary originator?Q 3) Explain various possible distribution channels in internationalistic marketing? Q 4) Explain the importance of INCOTERMS. Discuss various INCOTERMS 2000 from the point of view of cost and responsibility implications. Q 5) write short notes on any four a) Political risk b) Impact of culture in International marketing c) Joint venture as an Entry strategy d) Indian MNEs e) Data collection problems in International marketing research f) Global retailer Q 6) Case study ? Coca pinhead On June 13, 1999 Coca cola retorted over 15 meg cans and bottles after the Belgian Health Ministry denote a ban on Coke? drinks, which were suspected of making more than 100 school children ill in the preceding six days. This adjourn was in addition to the 2. 5 million bottles that had already been recalled in the foregoing week. The company? s products had been bottled in Antwerp, Ghent and Wilrijk, B elgium, while some great deales were also produced in Dunkirk, France. Children in 6 schools in Belgium had complained of headache, nausea, vomiting and shivering which finally led to hospitalization after drinking reversal beverage. Most of them inform an Unusual Odor and off taste in the drink.In the same week, the Governments of France, Spain and capital of Luxembourg also banned coke? s products while coke? s Dutch arm recalled all products that had come from its Belgium place. The entire episode remaining more than 200 Belgians and French school children ill. The company had to assure its British customers that the products made in its UK factories were safe. By June 15, 1999 coke had recalled about 30 million cans and bottles, the largest ever recall in its 113 year history. For the first time, the entire inventories of coke? s products from one country were banned from sale.As part of a disablement control exercise, coke sent a team of scientists to Europe. The CEO Mic ha Douglas apologized to its European customers. Coke Belgium announced that it would reimburse the medical costs for the ill. The recall had a significant negative impact coming down by 21% to $ 942 mn. Moreover, the entire operation cost coke $ 103 mn while its European bottling venture showed a 5% fall in revenues. Analysts felt that the Belgium recall was one of the worst public relations problems in coke? s history. It was alleged that the company had information about people who had become ill weeks prior to the above incidents.Coke had an opportunity to disclose this information but chose not to do so and was accused of being unethical. Another issue that overturned analysts was the illness causes to the innocent school children. They blamed coke? s promotion strategy to sell soft drinks to school children, which had raised a lot of controversies in the U. S. After the crisis, coke investigated the problem by testing the suspect batches for chemicals. The company claimed tha t the test showed nothing toxic in the beverages. The company tell that there had been separate errors in two plants.The products from Antwerp plant had a opposed odor as some fungicide had accidently fallen on the exterior of the cans. In addition, they had determined that the strange taste was the result of a sub-standard gunman used to carbonate the product Analysts said that coke had not handled the situation well and its media message was confusing, inconsistent and muddled. Coke alternately claimed that pesticide residue on the can or bottle or a bad batch of carbon-di-oxide was to be blamed for the off taste. On the other hand, the company also insisted that there was never any health threat. A company spokesman informed consumers, ?It may make you feel sick, but it is not harmful?. In August, 1999, the European commission reprimanded coke, asserting that the company had not cooperated adequately and its explanations were not entirely satisfactory. It also said that error s were committed in the selection of plant or the dosage of extracts in coke? s own concentrate. plot of land no deaths were linked to the coke problems, it had a significant negative impact on the public confidence in Europe. 1) Analyse the case from the situation of ethical issues involved in country risk analysis. 2) -Analyse the actions taken by Coke during and ager the crisis Semester ? III Total no of question 7 Total no pages1 3178-302 May 2007 M. M. M (semester ? III) examination ? 2007 MARKETING AND THE LAWS (New course) Time 3 HoursMax Marks 70 Instruction 1) Attempt any five questions. 2) All question carry equal marks. Q. 1) Define Proposal. What are the efficacious rules for valid proposal? Explain with illustrations. Q. 2) Define conditions and warranties in a weight-lift of Sale. What are implied conditions and implied warranties? Q. 3) What are the various modes of creation of Agency? What are the rights of agents against the superstar?Q. 4) Explain ? Infringem ent of copyright? and civil & criminal remedies provided under the act. Q. 5) Explain the scope of IT Act, 2000 and also the following terms (1) Electronic validation (2) Hacking with computer system Q. 6) Who is a (a) Consumer? (b) Complainant (c) Unfair trade practice Q. 7) Write notes on (Any Two) (a) Registration of trade mark (b) Define manufacturer, star and Retailer under V. A. T. Act. (c) Undue Influence (d) - Extent of Agents Authority Semester ? III Total no of question 7 Total no pages1 3178-303 May 2007M. M. M (semester ? III) examination ? 2007 FINANCIAL SERVICES MARKETING (New course) Time 3 HoursMax Marks 70 Instruction 1) Attempt any five questions. 2) All question carry equal marks. Q. 1) What is ? Venture Capital How does it help the enterprise? Q. 2) What are the trends now in Housing Finance? How consumer is benefitted? Q. 3) ? globalization of Indian Economy since 1991-92 onwards has helped India to develop faster in all respects.? Do you agree? Explain in detail. Q. 4) What is mutual fund? How does it help the small investors in present time? Q. 5) What is the ? Merchant shoreingWhat are the different services offered to the entrepreneurs? Q. 6) What is Insurance Regulatory Development Authority? How does it help the consumer? Q. 7) Write short notes on any two (a) Credit Card (b) Retail Banking (c) Mergers and Acquisitions (d) Life Policies and its Valuation - Semester ? III Total no of question 6 Total no pages1 3178-304 May 2007 M. M. M (semester ? III) examination ? 2007 merged MARKETING COMMUNICATION (New course) Time 3 HoursMax Marks 70 Instruction 1) Q. 1 is compulsory and carries ten marks . 2) Solve any four from Q. 2 to Q. , each carrying 15 marks Q. 1) Describe in ten sentences whether advertising is a communication tool and what is its role in marketing communication? Q. 2) Comment on the Advertisement on Adidas shown during the world cup football in more than 250 words. Q. 3) What is Media Planning? What is its signi ficance? Q. 4) Discuss the organisation of an Advertising Agency. Q. 5) Discuss the Marketing Mix of ? Nescafe.? Q. 6) Write short notes (Any Three) (a) Essentials of a Good Copy. (b) Type of Appeals. (c) Ethics in Marketing Communications (d) - Tools of business deal Promotions.Semester ? III Total no of question 9 Total no pages1 3178-305 May 2007 M. M. M (semester ? III) examination ? 2007 RETAIL AND OPERATIONS MANAGEMENT (New course) Time 3 HoursMax Marks 60 Instruction 1) Attempt any six questions. 2) All question carry equal marks. Q. 1) Define Marketing Channel and explain how Consumer Marketing Channels differ from Industrial and Services Channels. Q. 2) Explain the purpose of Physical Distribution and briefly describe various components of Physical Distribution. Q. 3) What do you mean by Channel Management? Explain various types of Marketing Channels. Q. )Define the terms Retailer, Retailing and Retail Management and explain types of Store and Non-store Retailing. Q. 5) De monstrate the importance of Store Location and outline the process and types of Store locations with factors influencing decision. Q. 60 Define indoor Store Layout and Explain the steps you follow to plan a good Store Layout. Q. 7) Define Interior Store Atmosphere and briefly describe the elements of Interior Store Atmosphere. Q. 8) Explain the purpose of Retail Communication and elaborate the elements of Retail Communication Mix. Q. 9) Write short notes on any four (a) New Trends in Retailing b) International Marketing Channel (c) Channel Conflicts (d) Bar Coding (e) Role of IT in Retailing (f) - Manufacturer Brands Vs Private Brands Semester ? III Total No. of Questions 7 Total No. of Printed Pages 1 3178- 401 May 2007 M. M. M. (Semester-IV) Examination 2007 BRAND MANAGEMENT (New Course) Time 3 Hours Max. Marks 70 Instructions 1) Attempt any five questions. ) All questions carry equal marks. 3) Cite examples wherever necessary. Q. 1) Explain the Concept of stigmatization. Desc ribe the scope of branding in the evolving markets. Q. 2) Discuss the concept and significance of Brand Equity. Q. 3) Identify major areas of Branding Decisions. Which considerations will impact the decisions? Q. 4) ? Customer Satisfaction? is often called as Mirage. How can it be achieved through Branding? Q. 5) What is a Power Brand? Discuss its features. Q. 6) Write a critical note on the future of FMCG brands in India. Q. 7) Write notes on any two ) Product Image and Brand Image b) tidy sum Marks c) Brand Architecture d) - Brand Positioning Semester ? IV Total No. of Questions 7 Total No. of Printed Pages 1 3178- 402 May 2007 M. M. M. (Semester-IV) Examination 2007 STRATEGIC MARKETING (New Course) Time 3 Hours Max. Marks 70 Instructions 1) Attempt any five questions. 2) All questions carry equal marks. Q. ) What is Strategy? Outline the steps in the formation of strategy for a business firm. Q. 2) Discuss the concept and the objectives of Strategic Marketing Management. Q. 3) Using the Porter? s Five Forces Model for reference, discuss the current competitive environment in an industrial sector of your choice. Q. 4) critically examine the process of strategy evaluation in the context of marketing function. What is utility of the evaluation process? Q. 5) A new aviation company is taking shape through the takeover of a ? low profile, low fare? air-line by a ? high-profile? air-line.What sort of positioning strategy will be suitable for the new company? Explain your view-point. Q. 6) Discuss the various pricing strategies along with their merits, demerits and application areas. Q. 7) Write notes on any two a) BCG Portfolio hyaloplasm b) GE of Cell Matrix c) Distribution through retail-malls d) - ?Tows? Matrix Semester ? IV Total No. of Questions 7 Total No. of Printed Pages 1 3178- 403 May 2007 M. M. M. (Semester-IV) Examination 2007EXPORT DOCUMENTATION AND FOREX MANAGEMENT (New Course) Time 3 Hours Max. Marks 70 Instructions 3) Attempt any five questi ons. 4) All questions carry equal marks. Q. 1) Discuss in detail the importance of Documentary Credits in International Business. Bring out the salient features of the UCPDC. Q. 2) Write about the advantages and disadvantages of Exporting as a strategy. Q. 3) Give in details the methodology adopted by an exporter to set up his export business.Also comment on the role of various government agencies in helping him do so. Q. 4) What do you understand by the terms ? Regulatory ? and ? commercial? documents? Give a list of all documents used in International Business in details. Q. 5) Describe the role of various government institutions in promoting experts from India. Write about the role of the EXIM Bank in details. Q. 6) Give in details the process of insurance of goods for Exports. Also mention various types of insurances available to exporters. Q. 7) Write short notes (Any Two) a) Export Promotion Councils (b) G. S. P (c) Bills of Exchange (d) Back to Back Letter of Credit - (e) Spo rts and usher out Rates Semester ? IV Total No. of Questions 6 Total No. of Printed Pages 1 3178- 404 May 2007 M. M. M. (Semester-IV) Examination 2007 DIRECT MARKETING (New Course) Time 3 Hours Max. Marks 70 Instructions 5) Question No. 5. is compulsory. ) Solve any three questions out of the remaining.. Q. 1) Explain the term ? Integrated Marketing Communication? (IMC). How it is different from a Traditional Marketing Communication? Q. 2) Discuss the role and significance of Exhibitions and Trade Fares in the Marketing Communication. Prepare a check-list for organizing the exhibition. Q. 3) A renowned international Company wants to launch its new product in Pune. Design a complete marketing communication programme for this event. (Make and clearly mention necessary assumption wherever necessary) Q. 4) What is ? Corporate CommunicationsWhat are the pre-requisite qualities for a successful corporate communication professional? Q. 5) (A) Comment on increasing use of Technology in the Corporate Presentations. (B) Explain advantages and disadvantage of Direct Marketing. (C) Write a note on ? Press Conference and Press Releases? Q. 6) Write short notes on (Any Two) (a) Customer Presentations (b) Role of Body Language and Voice Modulations in Corporate Presentations - (c) Sales Promotion Brochures Semester ? IV Total No. of Questions 7 Total No. f Printed Pages 1 3178- 405 May 2007 M. M. M. (Semester-IV) Examination 2007 INDUSTRIAL MARKETING (New Course) Time 3 Hours Max. Marks 70 Instructions 7) Attempt any five questions. 8) All questions carry equal marks. Q. 1) Present an overview of Industrial Marketing System. Q. 2) What are the Characteristics of Organizational Customers? How does a seller to the buyer? s strength, to succeed in the exchange process? Q. 3) Explain the Interpersonal Dynamics of Industrial Buying.Q. 4) How are the Inducts Products ideally distributed in the market? How is the issue of channel leadership decide? Q. 5) Critically examine t he pricing decision, regarding the Industrial Products. Q. 6) Discuss the methodology for successfully entering and surviving an International Market with Industrial Products Portfolio. Q. 7) Write notes on any two (a) Positioning of Industrial Products (b) Segmentation of Industrial Markets (c) Reseller? s Market - (d) Economics of Industrial Demand Semester ? IV Total No. f Questions 6 Total No. of Printed Pages 1 3178- 406 May 2007 M. M. M. (Semester-IV) Examination -2007 RURAL AND culture MARKETING (New Course) Time 3 Hours Max. Marks 70 Instructions (1) Question No. 1 is compulsory. Attempt any three of the remaining questions. (2) Figures to the right indicate marks for that question. (3) Give examples wherever necessary. Q. 1) (A) Suggest the Marketing Mix for a new brand f organic manure ? UTKARSHA? for All India Marketing to be launched in the next three months. 15 (B) Write short notes on any two 10 a) Supporting Services for Export of get Products b) Training and Resea rch in Agricultural Marketing c) Differences in Agricultural and Industrial Marketing Q. 2) Discuss the scope and limitations of Rural Marketing in India. 15 Q. 3) Critically analyze the role of Agriculture in the Economic Development of India. 15 Q. 4) Describe the emerging branches of Agri-business with special reference to the food 15Processing Industry. Q. 5) (A) Explain the concept of Co-operative Marketing. 06 (B) Examine the reasons for slow progress of Co-operative Sector in India. 09 Q. 6) (A) Give the source for Marketing Information with reference to Agricultural 06 Marketing. (B) - Write a note on ? Role of Government in Agricultural Development. 09 Total No. of Questions 7 Total No. of Printed Pages 1 3178- 401 M. M. M. (Semester-IV) Examination 2007