Diabetes Prevention in Undiagnosed Adult Population of Vulnerable Essay

Diabetes Prevention in Undiagnosed Adult Population of Vulnerable Groups - Essay Example The initiative 'Eliminating Racial and Ethnic Disparities in Health' developed by the US Department of Health and Human Services, in conformity with Healthy People 2010 goals focuses on areas of health disparity that are known to affect racially and ethnically diverse groups of the population. As the epidemiology of Type-II diabetes is manifested in socially and culturally diverse groups, this initiative tries to understand the scope and nature of the disease that contribute to such disparities. Literature reviews reveal that racial and ethnic minorities in the United States bear a disproportionate burden of diabetes epidemic, because they have higher prevalence rate, worse control, and higher rates of complications associated with diabetes due health disparity. In this context, it is essential to analyze health disparity prevalent among socio-ethnic minorities and vulnerable groups in the United States as well as success of the initiative Healthy People 2010 initiated in the year 20 00. The NIH Work Group on Health Disparities defines Health Disparities as "Differences in the incidence, prevalence, mortality, and burden of disease and other adverse health conditions that exist among specific population groups in the US." (Health Disparities). Recent research evidence suggests that in addition to racial, ethnic, class and gender bias, "direct and indirect discrimination are also important factors" for health care disparities. (Byrd & Clayton, 2003). The factors influencing direct and indirect discrimination are racism, biased clinical decision making, and access barriers caused by shortage of racial and ethnic minority providers. The healthcare needs, way of presenting symptoms and histories, expectations, responding to medical recommendations, and preferences of patients, which are socio-culturally perceived, presented before health care providers differ from individual to individual. Research literature in psychology, sociology, and physiology suggests that patient's experience and reporting of pain and other symptoms vary sharply. Similarly, the expectations and beliefs of health care providers are framed both by their professional training and experience as well as their exposure and social experiences and a patient's medical history, prognosis, and diagnostic test results may challenge physician's judgment. Studies on healthcare disparity reveals that household income has a direct influence on a family's ability to afford food and other necessities including health insurance, and low-income individuals experience worse health outcomes, suggesting that income disparities leads to health disparities. "Low-income individuals have poor nutrition and health practices and many African-American communities are poorer than the population as whole." (Danelly et al, p. 112). Employment status also has direct influence on household income and insurance status as employment ensures insurance coverage, and thereby assured health care option. Above all, educational attainment has significant role in health status, because a well

Autobiography Essay Example for Free

Autobiography Essay My name is Asella Ware, I am 16 years old. My birthday is November 12, 1996; I was born in Pontiac Michigan. My parent’s names are Tonya King and Joseph Ware. My parents are separated and remarried. I have 2 brothers and 1 sister. My brother’s name is Joseph he is 11 years old, the other one is Ajene he is 13 years old. My sister is Laneyna she is 18 years old. My child hood I went to Webster Elementary and Webb Elementary. I started elementary at Webster in Pontiac, then I went to go live with my dad and I went to Webb in Ferndale. My elementary years were good I got good grades and got student of the month multiple times. For Middle school I moved back with my mom and I went to Academy Of Waterford my 6th grade year. For my 7th and 8th grade year I went to Walton Charter Academy. Thru my whole middle school years I had a wonderful experience a better one at Walton then Academy of Waterford. I got decent grades and experienced a lot. I also received Student of the month in middle school. All my life from elementary to High school I excelled and am recognized. I got student of the month multiple times thru my elementary to junior high. In 6th grade I went Georgia for a week to attend a business program and I received an award for finishing. It was a great experience. My freshman year I was choosing as a National leader and I attended a conference for 3 days. Since I was in elementary I always been on the Honor roll. I was always interested in what the world has to offer and what I could offer the world; it’s been my dream since middle school. I’m interested in writing; writing to me is like an escape. When I was in elementary I made 2 books, in middle school I was acknowledge for a few papers I wrote. Writing is usually something people hate doing they dread doing papers and poems especially. I believe writing is a way to show the world and everyone who you really are. Writing is the only interest and hobby I do out of school. Today, I am a student at the Pontiac High School in Pontiac, Michigan. I am in the eleventh grade, and if everything goes well, I will graduate in June of 2014. After graduation, I plan on attending college. My dreams are to attend college and get my degree in Social Work and psychology. I am very hopeful about my future. I believe that I will have a very successful future and all my dreams and goals will come thru. Finally , I have to thank my family my mom , my dad , and my grandma , for always believing in me and helping me accomplish my goals.

Progressive Era: The Era of Immigration, Race, and Women’s Rights Essay

Introduction: The Progressive era was a period of reform in American history that spanned roughly from the 1890s to the 1920s. Prohibitions, segregation, women's suffrage and immigration arose during this time, like many of the social reforms that shape the way we live and work today. The progressive era in the United States one of the most important times in history with brought permanent changes to the American ways of living. All of these and other factor were vital for the creation of a new American society. Be Gender roles: At the beginning of the 20th century the United States starts to leave behind the old ideas of the 19th century concerning the separate, and indeed distinct natures of men and women, which were more, standardized at the pick of the industrialization which defined merchandize labor as the â€Å"job of men,† and the domestic duties as the natural domain of woman. At this time, the relationships with men and women and of both in society stated to generate a big change thanks to the rapid change that industrialization was creating in society, which provokes a rebirth a new believe an practice of the traditional render roles. In the early 20’s women felt that they were lacking participation in their own communities, which alienated them from providing any type of influence in their own society. For this lack in participation women felt that they needed to take action. Voting was one of the first symbolic movements that women saw as a passage to gain all of the rights that they were denied. During this part the gran majority of men did not think that it was a good idea to support women for various reasons. One of the first reasons was that women were larger number of citizen at the time. Also men thought that t... ...emigration. Garvey wanted African Americans to unify and create a central government centered in homeland Africa where they were supposed to build â€Å"a great industrial and commercial commonwealth.† He wanted â€Å"every negro to make the dream of possibility.† His idea was to buy steamships to take people and goods to Africa where they were going to create a new history were I didn’t start with the slaves. Garvey is still significant till this day big figures like Martin Luther King and Malcon X were influence by his ideal. Conclusion: To conclude, the progressive Era was a time where these three main themes generated in a society that was hungry for progression. It is very important to remember that all of these changes in the late 19th century and the early 20th century were not secluded from each other; instead these developments were all interlined with each other.

The Bodies Are Talking: Will Society Listen? :: Essays Papers

The Bodies Are Talking: Will Society Listen? On Thanksgiving evening, November 27, 1992, Sergeant Kenneth Mathison and his wife Yvonne drive their 1988 tan Ford van along Route 131 in Hilo, Hawaii. The rain is pouring down and before he knows it, Kenneth Mathison is awaiting police assistance as he cradles his wife’s dead body in the back of their van. Mathison, a sergeant of 25 years with the Hilo Police Department was allegedly informing his wife, a maternity nursing professional at the Hilo Medical Center, that he was being investigated in his second paternity suit. According to Mathison, when Yvonne heard the news, she jumped from the passenger side of the van. While he was looking for her in the blinding rain, Mathison purportedly ran over his wife. He then carried the body into the van and secured it with yellow rope in the back before attempting to find help. Will the forensic evidence support Mathison’s account of that fateful evening? That night, many witnesses reported having seen a man changing the tire of his van and waving any possible help away angrily while others reported seeing a woman wandering around the side of the dangerous highway. More witnesses reported that Kenneth and his wife were having many violent disputes at their home that usually resulted in Kenneth pursuing an angry Yvonne around the block. The most compelling evidence against Mathison, however, is purely scientific. Detective Paul Ferreira first noticed that the extensive blood stains inside the Mathison van. After hearing Mathison’s original account, he summoned the assistance of famed forensic expert Dr. Henry Lee to analyze what he thought was inconsistent evidence. Blood stains on the paneling and the spare tire in the cargo area reveal low-velocity blood stains meaning that the blood probably dripped from Yvonne’s head onto the floor. The stains found on the roof and steering wheel were contact transfer patterns probab ly caused by Mathison’s bloody hands. Blood stains on the driver’s side of the van were contact-dripping patterns which indicate that Mathison touched the inside of the van multiple times before and after moving his wife’s body. The final groups of blood stains on the instrument panel of the van were medium-velocity stains which show investigators that Mathison probably struck his wife at least once in the front seat causing the blood to fly from her open head wound. The enormous amounts of blood inside the van lead prosecutor Kurt Spohn to investigate the Mathison case as a murder instead of a misdemeanor traffic violation. The Bodies Are Talking: Will Society Listen? :: Essays Papers The Bodies Are Talking: Will Society Listen? On Thanksgiving evening, November 27, 1992, Sergeant Kenneth Mathison and his wife Yvonne drive their 1988 tan Ford van along Route 131 in Hilo, Hawaii. The rain is pouring down and before he knows it, Kenneth Mathison is awaiting police assistance as he cradles his wife’s dead body in the back of their van. Mathison, a sergeant of 25 years with the Hilo Police Department was allegedly informing his wife, a maternity nursing professional at the Hilo Medical Center, that he was being investigated in his second paternity suit. According to Mathison, when Yvonne heard the news, she jumped from the passenger side of the van. While he was looking for her in the blinding rain, Mathison purportedly ran over his wife. He then carried the body into the van and secured it with yellow rope in the back before attempting to find help. Will the forensic evidence support Mathison’s account of that fateful evening? That night, many witnesses reported having seen a man changing the tire of his van and waving any possible help away angrily while others reported seeing a woman wandering around the side of the dangerous highway. More witnesses reported that Kenneth and his wife were having many violent disputes at their home that usually resulted in Kenneth pursuing an angry Yvonne around the block. The most compelling evidence against Mathison, however, is purely scientific. Detective Paul Ferreira first noticed that the extensive blood stains inside the Mathison van. After hearing Mathison’s original account, he summoned the assistance of famed forensic expert Dr. Henry Lee to analyze what he thought was inconsistent evidence. Blood stains on the paneling and the spare tire in the cargo area reveal low-velocity blood stains meaning that the blood probably dripped from Yvonne’s head onto the floor. The stains found on the roof and steering wheel were contact transfer patterns probab ly caused by Mathison’s bloody hands. Blood stains on the driver’s side of the van were contact-dripping patterns which indicate that Mathison touched the inside of the van multiple times before and after moving his wife’s body. The final groups of blood stains on the instrument panel of the van were medium-velocity stains which show investigators that Mathison probably struck his wife at least once in the front seat causing the blood to fly from her open head wound. The enormous amounts of blood inside the van lead prosecutor Kurt Spohn to investigate the Mathison case as a murder instead of a misdemeanor traffic violation.

Brett Whitely: a brief frames analysis Essay

Subjective Used art as a method of expressive self-exploration. ‘I paint in order to see.’ His artworks moved from being political protests to being focussed on the not-so-quiet intimacies of his private life. â€Å"Politics, travel, social consciousness, self-analysis, philosophical speculation and youth took second place to one over-riding obsession – to paint pictures of beauty.† (Brett Whiteley, by Sandra McGrath, 1979) Experimented with different, mind-altering drugs to influence his art-making. Greatly influenced by Francis Bacon. Towards the end of his career he moved to painting more still lifes, the more anti-social he became, the more interested he was in inanimate, inhuman objects. His paintings often verged upon the sadly disturbing and deperate or outrageously humourous as his health declined + he became more demoralised. Where he once believed his paintings could change the world (eg. American Life), he tried to grapple with the contradictions in what he believed (ie. complete political restructure) + what he had become (a highly sought after + highly paid artist with a valuable house, swimming pool expensive car etc). His paintings were designed to provoke a very strong emotional response from the viewer, either positive or negative. Cultural Many of his artworks included images of sex, violence, social themes. Interesting portrayal of Australian culture – not always positive, however, it is his paintings that depict Australia in a positive light – Australia as  a beach paradise etc – that are most often glorified. These paintings, for example The Beach, were often misunderstood, as they were commenting on the materialistic/consumer nature of modern Australian society Whiteley saw Australia as being in it’s political infancy, and believed that until Australia forged a more equal relationship with the rest of Asia, it would be doomed. He drove this point home through the use of Chinese calligraphy, slogans, provocative sculpture, poster art and often sensationalist press conferences. Cultural significance of life drawing in the art world. Was also influenced by his many overseas trips, notably India (Calcutta, Shankar + Fidgeting with Infinity) + England (The Christie series + the London Zoo series). Many of his artworks depict a kind of East vs West theme. Structural Combined many different mediums. Mostly did large-scale works – something I want to experiment with. Used many different signs + symbols, sometimes overtly, sometimes not. Very interesting use of space – often depicted bulging, distorted figures on large canvasses in the middle, or corner, surrounded by uninterrupted, negative space. (Many Eastern styles of art have a tendency to portray people as tiny details in the corner of a massive landscape.) Usually used a limited colour range, often worked in white + black or one other colour. Often skips narrative information + detail, more emphasis on forms, curves +  swellings that hint toward vague details. Much style dislocation – didn’t just paint in one style, but many, often within the same painting. Post-Modern Despised the idea of tradition, suburbia, family values etc. Very iconoclastic. Liked to shock the rest of the art world, art critics etc.

We Are Not Alone A Look At The Man And The Women Professor Ramos Blog

We Are Not Alone A Look At The Man And The Women We all have busy lives and we are always caught up in our daily tasks which leaves no time to think about what we want and how we can really be happy. In the short story â€Å"There Was a Man There Was a Women† Sandra Cisneros brings two very similar characters to life. A Man and a Woman who both living very similar lives even though they do not know each other they go to the same bar to drink on the day that they get paid but they get paid on different days. The author writes the story as a Parable presenting portraits without explaining the meanings readers should see in the relationship of the two characters. The types of events happening in this story are very similar to things in real life. While a lot of individuals who are single are complaining about not being in a relationship and how they want a change, most lack the ability to make a progression towards the change they are trying to make. Especially if they follow a routine and never have time for new things or for meeting new people. It feels safe and secure, something concrete and controllable in a sea of shifting goals and unforeseen catastrophes. It becomes their rhythm of life. Anything that breaks that routine is a danger to their sense of the world and the way they act. They have their schedule and stick to it meticulously (Spayde). The man and the woman went to the Spot Bar to drink on different days and they laughed with their friends while they drank. What I understand from this is that the man and the woman drank each pay day because they were trying to get away from their everyday routines and to have a good time. Ther e is clearly something both the man and the woman are trying to express. Perhaps a feeling of loneliness or fear of change. For some people, the challenge of altering their routines brings fear of what may happen, or anxiety about how they will respond (Spayde). It seems that some people drink to make it easier to talk to people because they have social anxiety or they are really shy. In the story, the man and the woman drank with their friends and believed if they continued to drink that the words would slip out more readily, but usually they both simply drank and said nothing (Cisneros 133). Both characters are experiencing the same things so they share a type of connection, which leads the reader to think that there is hope. The connection may lead to many opportunities dealing with social anxiety. It is very difficult dealing with social anxiety but they think the answer is to drink. The parable â€Å"There Was a Man, There Was a Woman† presents portraits without explaining the meanings readers should see in the attitudes of the two characters. The man and the woman both go home after drinking a couple glasses depressed and lonely because they can not   get what they need to say to come out. When they get home they stare at the same moon and wonder how many have died and worshiped the same blue light they look at every night. We all can make our own decisions and sometimes we just do things to fit in and we think that is the answer. But in the end we still have an emptiness to fill that drinking or drugs can not fill. It is always better to seek for help. Like counselors or even talking things out with someone can help. At the end the woman raises her pale eyes towards the moon and cries while the man looks and swallows. The moon is a symbol of hope at the end, it seems like they both are looking up in sadness and despair in search for an answer. As   suggests, the moon acts as a unifying force in this moment, though it also emphasizes the unlucky rift separating this man and woman from coming together. And while their story is sad and lonely, it’s also hopeful, since neither one of them would ever even suspect that the other is out there feeling the same exact thing in the same exact scenario. By allowing readers to see how these two characters are unknowingly connected, Cisneros suggests that nobody is ever as alone as he or she might think (Lannamann). There is also a look in Diversity in the story. Cisneros is trying to explain that no matter our gender a man or a woman we all experience similar things. We are not alone. Although the man and the woman both handle their situation differently, at the end of the day they are going through the same thing. There is always someone out there that understand what we are going through. It is not just you. All you have to do is look for each other in search for help. Together we can overcome our fears. Consequently, the characters of Cisneros’s story feel trapped in the routine and rely to drinking to feel happy or try to express themselves. If the man and the women would have gone out of their routine and did something different at least one day, their whole life would change drastically and maybe meet each other and find that they had a lot in common. The author is trying to convince the reader that what we do makes us the way we are and if just one thing changed in our routine, it would get us closer to who we are are trying to be in life. Overall it is a story of depression social anxiety and problems that most people deal with on a daily, maybe not the same way they do but in one way or another everyone deals with some sort of depression and anxiety when they are around people not knowing if they will one day come out of there shell and become social and happy. Cisneros, Sandra. Woman Hollering Creek and other stories. London: Bloomsbury, 2004. Print. To quote the story. Lannamann, Taylor. Woman Hollering Creek and Other Stories There Was a Man, There Was a Woman. LitCharts. LitCharts LLC, 25 Jan 2018. Web. 18 May 2019. Spade, Jon. Stuck in a Rut. Experience Life Magazine. (Stress Relief). April 2010. https://experiencelife.com/article/stuck-in-a-rut/

Carpenter Ants, Genus Camponotus

Carpenter Ants, Genus Camponotus Carpenter ants are so named for their skill at constructing their homes from wood. These large ants are excavators, not wood feeders. Still, an established colony can do structural damage to your home if left unchecked, so its a good idea to learn to recognize carpenter ants when you see them. Carpenter ants belong to the genus Camponotus. Description Carpenter ants are among the largest ants that people encounter around their homes. Workers measure up to a 1/2 inch. The queen is slightly larger. In a single colony, you may find ants of varying sizes, however, as there are also smaller workers that reach just 1/4 inch in length. Color varies from species to species. The common black carpenter ant is, predictably, dark in color, while other types may be yellow or red. Carpenter ants have a single node between the thorax and abdomen. The top of the thorax appears arched when viewed from the side. A ring of hairs encircles the tip of the abdomen. In established colonies, two castes of sterile female workers develop – major and minor workers. The major workers, which are larger, defend the nest and forage for food. Minor workers tend to the young and maintain the nest. Most carpenter ants build their nests in dead or decaying trees or logs, though they do also inhabit landscape timbers and wooden structures, including peoples homes. They prefer moist or partially decayed wood, so carpenter ants in the home may suggest a water leak has occurred. Classification Kingdom - Animalia Phylum - Arthropoda Class - Insecta Order - Hymenoptera Family - Formicidae Genus - Camponotus Diet Carpenter ants do not eat wood. They are true omnivores and not all that picky about what they will consume. Carpenter ants will forage for honeydew, the sweet, sticky excrement left behind by aphids. Theyll also eat fruits, plant juices, other small insects and invertebrates, grease or fat, and anything sweet, like jelly or syrup. Life Cycle Carpenter ants undergo complete metamorphosis, in four stages from egg to adult. Winged males and females emerge from the nest to mate beginning in the spring. These reproductives, or swarmers, do not return to the nest after mating. Males die, and females establish a new colony. The mated female lays her fertilized eggs in a small wood cavity or in another protected location. Each female lays about 20 eggs, which take 3-4 weeks to hatch. The first larval brood is fed by the queen. She secretes a fluid from her mouth to nourish her young. Carpenter ant larvae look like white grubs and lack legs. In three weeks, the larvae pupate. It takes an additional three weeks for the adults to emerge from their silken cocoons. This first generation of workers forages for food, excavates and enlarges the nest, and tends to the young. The new colony will not produce swarmers for several years. Special Adaptations and Defenses Carpenter ants are largely nocturnal, with workers leaving the nest at night to forage for food. The workers use several cues to guide them to and from the nest. Hydrocarbons from the ants abdomens mark their travels with a scent to assist them in returning to the nest. Over time, these pheromone trails become major transportation pathways for the colony, and hundreds of ants will follow the same path to a food resource. Camponotus ants also use tactile trails to find their way back and forth. Ants feel and remember the distinct edges, grooves, and ridges in tree trunks or sidewalks as they move through their environment. They also employ visual cues along the way. At night, carpenter ants use moonlight to orient themselves. To appease their appetites for sweets, carpenter ants will herd aphids. Aphids feed on plant juices, then excrete a sugary solution called honeydew. Ants feed on energy-rich honeydew, and will sometimes carry aphids to new plants and milk them to get the sweet excretion. Range and Distribution Camponotus species number about 1,000 worldwide. In the U.S., there are approximately 25 species of carpenter ants. Most carpenter ants live in forest ecosystems.

M362 Unit 2 Notes Essay

M362 Unit 2 Notes Essay M362 Unit 2 Notes Essay M362 Developing Concurrent Distributed Systems Unit 2 Processes A task is sequence of instructions treated as an element of work. Each application a user is running can be represented by a process that is running or executing. A process is different from a program in that it is the program’s execution – the program itself is regarded as static. A platform is a particular combination of software and hardware upon which a process is executing – a process is the culmination of a programs’ source code. Source code is static, process is dynamic. Source code is abstract from the platform it is to be running on and therefore allows concentration on overall purpose not availability. Multitasking refers to ability to do more than one task at any one time – a system can have multiple processors in order to perform many tasks but it is likely that more tasks will be carried out than the system has processors. Multiple tasks will need to share resources which will create performance bottlenecks. Requirements of multitasking systems: Not to waste hardware resources – always be busy doing some task if possible. Keep users productive not in waiting. Mediate access to shared resources. Two types of multitasking operating systems – cooperative multitasking (apps are coded to allow other programs to run from time to time) and pre-emptive multitasking (operating system can request that a process give way to another). A batch process is one which will run without any user input, a non-pre-emptive operating system is one which runs a process to completion before allowing another to run. Platform-software Interface Runtime environment is responsible for managing loading and execution of a program and designating storage space. Before execution – source code is turned into platform specific machine code by means of a compiler. If the source code is changed in steps (line by line) then we say that it is translated. Operating system mediates between concurrent process to prevent errors by running in two modes – user mode and supervisor mode. Main difference here being supervisor mode has option of controlling input and output operations and controlling entry and exit from this mode. This allows user process from causing too much damage if controlled properly. Supervisor mode would be called upon if a user process requests something that is unusual or forbidden in trying to delete a file that is write-protected for example. In this way supervisor mode can be used to protect services and files that are essential to the running of the system. Memory – 4 types of memory: (1) Registers – high-speed memory in which is stored data that is required immediately like instructions. Size of register referred to as data width. (2) Cache memory – holds recently accessed data or results which is likely to be needed again soon. (3) Main memory – RAM – provides main storage for processes and data. (4) Disk storage – persistent storage – all other types above are volatile. Hardware interfaces – communication between CPU and main memory and external devices is slow as it takes place over â€Å"communication highway† known as system bus. Delays are caused by system bus being busy. A hardware device has a device controller which controls the information being passed to and from the hardware device. A device controller acts independently of the main processor and therefore can run in parallel. Processor – three basic functions: Read and write binary numbers to memory locations. Perform arithmetic operations up to a certain size. Determine what instruction should be executed next which may involve some sense of evaluation of principles. Program execution takes place in fetch-execute cycle which uses a program counter. The counter is responsible for logging which set of instructions is being used by a program and therefore which instruction set is needed next. The fetch-execute cycle then fetches the next instruction and executes this until

The New Colossus By Emma Lazarus Essay Example | Topics and Well Written Essays - 1250 words

The New Colossus By Emma Lazarus - Essay Example Therefore, it is evident the poem was meant to offer new hope to the immigrants from the tribulation, miseries, and torture of Europe. She says, â€Å"Give me your tired, your poor,Your huddled masses yearning to breathe free† (Lazarus, Joseph & Emma n.p). According to the history of Emma Lazarus, one will be able to understand that the fate of immigrants. In one of the articles written focusing on her poem, the writer remarked that Emma was not affected by the issue of America’s racist attitude toward immigrants in her poem. Instead, she involved herself in politicizing the issue of immigrants through turning the American monument into one that has the history of the Jews (Lazarus, Joseph & Emma n.p). The writer noted that Emma had a welcoming gesture that was as a result of her awareness of the persecution of the Jews across the globe. Emma was also interested in Jewish culture through helping them to face the world since she was working with Jewish refugees at the Wards Island immigration center in 1882. These facts prove that she was advocating for the Jews. The other group of immigrants consisted of different people such as Latin American and was not included in Emma’s poem, which campaign to loosen their bondage. Th is is evident in the poem since Emma was zealous in helping the Jews only. That is why she states, â€Å"Send these, the homeless, tempest-tost to me† (Lazarus, Joseph & Emma n.p). Also, many writers criticized her poem because they did know the intention that Emma had in advocating for the protection of immigrants. The poem, â€Å"The New Colossus written by Emma Lazarus† was written at the height of immigration, which was happening in America and the world at large.

Discussion Board Post Response Essay Example | Topics and Well Written Essays - 250 words - 23

Discussion Board Post Response - Essay Example Provision of safe care is one of the main aims of quality care. In my course project, a balanced scorecard is focused on reducing clinic wait times. In this regard, a balanced scorecard is used as a basis for quality improvement in all aspects of healthcare. There are many performance tools that can be used to monitor and manage quality improvements. I agree that performance prism is one of the performance measures. The needs of stakeholders are largely focused on quality. Utilizing performance tools links performance measures (Kaplan and Norton, 1992) and a result help identify problems areas that need improvement. I also agree with your discussion that performance prism combines processes, strategies, and capabilities and aligns them appropriately to meet the needs of all stakeholders. As postulated by the Balanced Scorecard (2012), quality improvement tools allows healthcare leaders or managers to view or look at their business in a range of perspectives. In your discussion, stakeholders perspective is clearly illustrated. In regard to stakeholders perspective, I concur that achieving a higher percentage of defect-free charts twenty four hours before surgery is of

Organizational globalization in human resources Essay

Organizational globalization in human resources - Essay Example This will play a pivotal role within the understandings that are reached between the organizations and the different processes that are happening on a global level. It is very necessary for the stakeholders to realize their respective roles within the organization globalization realms as it gives them a clear cut idea as to how they should take care of their money and invest within such quarters that has a very global feel towards the ideology of building the competencies of the organization (Guillen 2001). This will reap rich results for the organization as it is bent upon going global in order to seek the best possible outcomes, which indeed is a very enticing proposition for any business at the end of the day. The definition of organizational globalization is â€Å"putting the local domains of a business in the perspective of the global industry†. This helps the organization to maneuver its basis within the international dynamics as well as helps it build upon the premise of a positive change, one that will bring about solid results. The definition of organizational globalization has therefore focused on the agenda of bringing a basis of worldliness with the norms and procedures that are followed within the organizations. It gives the companies a kind of leverage that is not very hard to envision, and more so because these organizations have adequately understood how their processes and related undertakings are going to be taken care of. If the element of globalization comes into the equation, there is a sense of doing things in accordance with the global regimes – an achievement for the organization in its own right. The fact that organizational globalization has been able to create a huge difference within the work realms is something that can be taken as a positive. It gives the companies the much needed boost as far as complying with their local working basis is concerned. It also

Concert review Essay Example | Topics and Well Written Essays - 750 words - 1

Concert review - Essay Example They can either play with a director or not depending on the occasion. This was the Concerto Stella Matutina’s debut in the Rheingau music festival. The group was led by Rolf Lislevant, who is the group’s baroque guitarist (Manson, 2013). Rolf Lislevant has had a major role in the development of early music performances. This he has done by not just using original music and period instruments, but he also reinstated missing elements of imprecision. This technique was well established and widely used when the music was originally composed. However, its use has become rare in the classic and baroque music. Lislevant was accompanied by two of his colleagues from Kapsberger Ensemble: Thoharald Johnsen a former student and compatriot and Bjorn Kjellemyr. They primarily played in Jazz style on the double bass, using the fingers instead of the bow. Thoharald Johnsen can also play the Renaissance lute, baroque guitar and chitarra battente (Buelow, 2004). The flagship location f or the Rheingau music festival was at the Kloster Eberbach, a former imposing monastery. The concert was sold out, and the attendance was up to one thousand people, who came together for a music session known as â€Å"Early Music Meets Jazz†. The first concert took place in February 2012 in Australia. This concert was one of the most memorable and scintillating that has ever been witnessed in recent years. The change in the venue from their first concert which was done in a concert hall, to cavernous Basilica had some major impacts on several aspects of sound projection. This was mostly experienced with the lowest register instruments. The amplified bass experienced this as it generated a lot of reverberations and the baroque was most of the distinguishable. The brass instruments also at some point could not be heard through the acoustic space. However, this did not prevent players from rocking the concert as they took the problem as a motivation to play better. This gave thi s different concert much joy (Manson, 2013). The pieces that were mostly played dated back to the 16th century, which is very much close to the lutenists’ remit. There were also two pieces from a field that is considered to have been rather neglected by recent  music composers. This is the Australian High Baroque which the Concerto Stella Matutina has made to be their own. One of the Australian High Baroque founding fathers is Johann Heinrich Schmeltzer. His Sonata a 3 was a slow graceful work which since Heinrich’s time has showed the Cornett player’s technical abilities. During that time, the Cornett players were seen on the basis of virtuosity as equals to the violin. Then to the evening’s main business, here the jazz started meeting the earlier music such as the performance of the Aria di Firenze composed in the 16th century. The composer of the lyrics is anonymous. The two guitarists with their fluid and crisp flow of rhythmic precision alternating improvisation and melody vividly brought the out concert’s latest dance theme. This was subsequently supplemented by jazzy trombone. The second half started close to night fall with breathtaking music by Thor-Heralds Johnsen’s alteration of the Kapsberger’s Toccata 2. This was developed by the seamlessly movement of Lislevant’s guitar through Aria Di Passacaglia by Frescobaldi to his electrifying arrangement of Passacaglia Andaluz by an anonymous composer. The two performances by Francesco da Milano were the main highlights of

Information Security Topic Essay Example | Topics and Well Written Essays - 750 words

Information Security Topic - Essay Example s serve to secure different aspects of Information .In the following article one such method to secure network called â€Å"Access Control List† would be studied and an attempt would be made to understand what level of security is achieved through its implementation. INTRODUCTION: Access Control list (ACL) at a very basic level set to define and control the various permissions that can be attached to an object .The object can be a software program like yahoo messenger, a network service like FTP, a file, sound card, other programs, the network, a modem, and so on and so forth. Access means what kind of operations can be done on these objects. Examples include reading a file, writing to a file, creating or deleting objects, communicating with another program, etc. Access Control List defines who is allowed to use that software/service and what operation can he perform on that software/service for example ACL would define who are the users who can use Yahoo messenger and whether they can use it to send files or albums through it or simply chat on it. At a very basic level they mean â€Å"An explicit set of permissions for users (or groups of users) detailing who can access specific items.† [2] CAPABILITY/ kind of security achieved : access control lists limit the access to information to the desired or permitted users . It also sets to establish privileges and permissions that a permitted user would have on the objects. An access control list can be visualized as a list containing permissions attached to an object . The list specifies who or what is allowed to access the object and what operations are allowed to be performed on the object. In a typical ACL, each entry in the list specifies a subject and an operation: for example, the entry (Bob, delete) on the ACL for file ABC gives Bob permission to delete file ABC. How ACL Work when a subject requests for an operation, the system first checks for the entry of the subject in the list in order to determine

Concert review Essay Example | Topics and Well Written Essays - 750 words - 1

Concert review - Essay Example They can either play with a director or not depending on the occasion. This was the Concerto Stella Matutina’s debut in the Rheingau music festival. The group was led by Rolf Lislevant, who is the group’s baroque guitarist (Manson, 2013). Rolf Lislevant has had a major role in the development of early music performances. This he has done by not just using original music and period instruments, but he also reinstated missing elements of imprecision. This technique was well established and widely used when the music was originally composed. However, its use has become rare in the classic and baroque music. Lislevant was accompanied by two of his colleagues from Kapsberger Ensemble: Thoharald Johnsen a former student and compatriot and Bjorn Kjellemyr. They primarily played in Jazz style on the double bass, using the fingers instead of the bow. Thoharald Johnsen can also play the Renaissance lute, baroque guitar and chitarra battente (Buelow, 2004). The flagship location f or the Rheingau music festival was at the Kloster Eberbach, a former imposing monastery. The concert was sold out, and the attendance was up to one thousand people, who came together for a music session known as â€Å"Early Music Meets Jazz†. The first concert took place in February 2012 in Australia. This concert was one of the most memorable and scintillating that has ever been witnessed in recent years. The change in the venue from their first concert which was done in a concert hall, to cavernous Basilica had some major impacts on several aspects of sound projection. This was mostly experienced with the lowest register instruments. The amplified bass experienced this as it generated a lot of reverberations and the baroque was most of the distinguishable. The brass instruments also at some point could not be heard through the acoustic space. However, this did not prevent players from rocking the concert as they took the problem as a motivation to play better. This gave thi s different concert much joy (Manson, 2013). The pieces that were mostly played dated back to the 16th century, which is very much close to the lutenists’ remit. There were also two pieces from a field that is considered to have been rather neglected by recent  music composers. This is the Australian High Baroque which the Concerto Stella Matutina has made to be their own. One of the Australian High Baroque founding fathers is Johann Heinrich Schmeltzer. His Sonata a 3 was a slow graceful work which since Heinrich’s time has showed the Cornett player’s technical abilities. During that time, the Cornett players were seen on the basis of virtuosity as equals to the violin. Then to the evening’s main business, here the jazz started meeting the earlier music such as the performance of the Aria di Firenze composed in the 16th century. The composer of the lyrics is anonymous. The two guitarists with their fluid and crisp flow of rhythmic precision alternating improvisation and melody vividly brought the out concert’s latest dance theme. This was subsequently supplemented by jazzy trombone. The second half started close to night fall with breathtaking music by Thor-Heralds Johnsen’s alteration of the Kapsberger’s Toccata 2. This was developed by the seamlessly movement of Lislevant’s guitar through Aria Di Passacaglia by Frescobaldi to his electrifying arrangement of Passacaglia Andaluz by an anonymous composer. The two performances by Francesco da Milano were the main highlights of

Paleo-Diet Research Project Paper Example | Topics and Well Written Essays - 1000 words

Paleo-Diet Project - Research Paper Example Refined foods can cause different diseases, i.e. cancer, obesity, diabetes, heart attacks, Parkinson’s, depression, Alzheimer’s, etc. Many scientist researches have proved that the paleo-diet is rich in Monounsaturated and Omega-3 fats to reduce the risk factors of cancer, diabetes, heart diseases, obesity, and the cognitive. Fruits and vegetables have rich vitamins extracts, antioxidants, minerals, etc. to decrease the disease spreading factors in the human body. The critiques of paleo-diet consider it as a nonsensical diet, which can become dangerous because of strict restricting patterns. An evolutionary biologist, Marlene Zuk wrote in the book â€Å"Palefantacy† that the myths of paleo-diet are not relevant to the movements of the common lifestyles. Some experts say that the concept of the paleo-diet is to ban junk foods. The arguments of some experts that they do not like the old patterns of foods rather that modern food recipe by having low calories to live an active life style (Jabar, 2013). Some food experts believe that paleo-diet is not all free from the restricted food items, so the concept of this dietary pattern is just like a folk. Expansion of the vegetarian agenda is also a critic point of the paleo-diet. Men are not conscious for eating only paleo-diet (Wolf, Debunking the Paleo Diet: A Wolf’s Eye View, 2013) . Robb Wolf stated that the Paleo-diet has become one the most favorite diets of Americans (Wolf, Debunking the Paleo Diet: A Wolf’s Eye View, 2013). In a conference of Frankfurt, a census was organized internationally to research for the healthy dietary pattern by many anthropologists, archaeologists, and the molecular biologist. They all agreed on the paleo-diet for a healthy lifestyle. The experts presented the nutritional framework based on human species that these species have not adopted the

Turner And Mozart Essay Example for Free

Turner And Mozart Essay Mozart’s Symphony No. 40 is a very expressive piece exploring a wide range of emotions in four movements. The string playing in the first movement is dark but brisk evoking anxiety and uneasiness on the part of the listener. The slow second movement is musical and is my favorite in the entire symphony. The pattern of viola leading the violins in a series of imitating notes makes for a playful movement. The minuetto-trio of the third movement, meanwhile, is irregular and a departure from the usual minuet. It is more dramatic instead of danceable. Like the preceding movements, the final movement is dominated by the strings and repeats the mood of the first. The entire symphony is as pleasing as other Mozart symphony, with so much going on with the piece that it demands careful listening for appreciation to occur. The video on British painter Joseph Turner shows the viewer why the man is considered as the artist who made landscape painting as high an art as the historical or portrait paintings of older master. His impressionistic paintings use bright, splashy, yet atmospheric colors projecting strong moods that, in turn, elicit strong reactions and feelings on the part of the viewer. This is most evident in the paintings of the Grand Canal and The Slave Ship. The Grand Canal’s bright sky reflected on the buildings and the water make the city look alive and busy, making Venice almost magical and romantic at the same time. The same profuse lighting from the sky affecting the overall mood of the piece is also applied in The Slave Ship. The bright red strokes to depict the sky create the impression of violence and anger which are also the theme of the painting. Although we cannot see the ship clearly and the overthrown slaves are like shadows on the foreground of the painting, one can feel the drama of what is happening just by looking at the angry colors. The video was truly an interesting and informative introduction to people who are not familiar with Turner and his art.

Role and purpose of sponsorship

Role and purpose of sponsorship Sponsorship is defined as a cash and/or in-kind fee paid to a property (typically a sports, entertainment, non-profit event or organization) in return for access to the exploitable commercial potential associated with that property (International Events Group (IEG) Glossary, 2010). Sponsorship can be beneficial to companies for many reasons but the two main reasons for a firm to enter a sponsorship are: (1) to increase brand awareness, and (2) to establish, strengthen, or change brand image (Cornwell and Maignan 1998; Crowley 1991; Gwinner 1997; Gwinner and Eaton 1999; Marshall and Cook 1992; Meenaghan 1991; Meerabeau et al. 1991). Sponsorship is now one of the most significant parts of marketing mix and all marketers consider it a major factor of a successful marketing campaign. The most popular medium of sponsorship is sport sponsorship and accounts for more than half of all sponsorship spending in UK and US (Thwaites, 1995). In UK the estimated value of sponsorship market is  £871 million with sport sponsorship accounting for 51% of all sponsorship expenditures in 2005, broadcast following with 27% and arts with 14% (Mintel, 2006). It is important to label the difference between event sponsorship and event marketing. Event sponsorship involves payment from the sponsors side in contrast to event marketing which refers to staging of an event from a firm with or without paying a sponsorship fee (Close et al, 2006). Sponsorship is also different from patronage. In patronage the financial support is given without any expectation of returns in terms of advertising or publicity, in sponsorship the main reason of financial contribution is brand awareness (Bennett, 1999). According to Meenaghan (2001) sponsorship is more beneficial than advertising for two main reasons: Firstly, consumers can develop an intense emotional response toward sponsorship and this leads to higher levels of involvement in the event. Moreover, sponsorship is an indirect attempt to persuade consumers compared to advertising which is direct. Therefore, sponsorship can influence consumer on a subconscious level. A diagnostic measure, used to make decisions concerning sponsorship and advertising is public awareness of sponsorship (Tripodi et al, 2003). As Gwinner and Bennett (2008) mention a lot of research was conducted on the effects of sponsorship on brand awareness (Cornwell Coote 2005; Gwinner Swanson, 2003; Madrigal, 2000, 2001; Pham Johar, 2001; Rifon, Choi, Trimble, Li, 2004), thus, the most recent studies on sponsorship focused on other element in order to measure the effectiveness of the sponsored events. As the authors state recent studies focus on the consumer attitude toward sponsorship (McDaniel 1999; Speed Thompson, 2000; Stipp, 1998), (Dean, 2002; Gwinner Eaton, 1999; McDaniel 1999; Rifon et al., 2004; Rodgers, 2004; Szykman, Bloom, Blazing, 2004), goodwill (Meenaghan, 1991, 2001), fan involvement (Fisher Wakefield, 1998; Madrigal, 2001; Meenaghan, 2001; Schurr, Wittig, Ruble, Ellen, 1988; Wann Branscombe, 1993), image transfer (Gwinner, 1997; Gwinner Eaton, 1999), and behavioral intentions like purchase intent, positive word-of-mouth, and actual purchase behavior because of sponsorship (Madrigal, 2001; McDaniel, 1999). Sports sponsorship is the most studied type of sponsorship and the majority of studies had shown a positive influence of sponsorship on brand recall and recognition, image transfer and purchasing intentions (Kim and Choi, 2007). However, no research has conducted on how brand awareness, eventà ¢Ã‹â€ Ã¢â‚¬â„¢sponsor fit, attitude toward the sponsors, fan involvement and purchasing intention can be effective in a music festival surrounding. All the above studies mainly focus on sports events because sports sponsorship is more popular than others types of sponsorship (Mintel, 2009). According to BBC News the sales of albums dropped by 3.5% in 2009 to 128.9 million, this was the fifth year in a row that sales of album have fallen. On the other side, music digital downloading increased (BBC News, 2010). Therefore, the music industry should determine other methods in order to increase its profits. Music festivals and concerts are becoming a major source of income for artists and generally the music industry (Campaign, 2008). This is a great opportunity for brands to sponsor music event. According to Mintel (2008) the total number of concert goers is forecast to continue rising to 2013, but at a much slower rate that over the last five years: just under 25 million people are forecast to attend a concert in one of the major categories in 2013, compared with an estimated 23 million in 2008 and 17 million in 2003. Furthermore, a research commissioned from Target Media (executed from Eyebal) shows that many different sectors choose to associate with music festivals, but those with the most potential for success are alcoholic drinks, with 75% of festival goers spotting booze ads at festivals and 77% believing alcohol brand advertising would work best at festivals. Fashion brand advertising has been spotted by 36% of those attending festivals and 41% believe this kind of advertising would work best in a festival environment. (cited in Roberts,2009). According to a research made on sponsorship of music festivals, brand sponsorship has an impact on brand recall, awareness and attitude towards the brand (Rowley and Williams, 2008). Although sponsorship of music festival from alcoholic drinks looks very promising as a marketing communication tool health issues can impede this process. According to Campaign (2009) the governments health committee will recommend changes to advertising codes to prevent alcohol companies sponsoring music or sports events if a proportion of the audience would be too young to buy alcohol. On the other hand, a research made from The Cardiff Business School, published by the International Journal of Sports Marketing Sponsorship, found that there are no significant statistical correlations between sports sponsorship awareness and attitudes to alcohol use among underage drinkers. (cited in Parson,2010). This study aims to provide a better understanding of brand sponsorship on music events. The main purpose of the research is to investigate how sponsorship in music festivals can influence the beliefs and attitudes of the participants. Through the analysis of the impact of music sponsorship on consumers perception of brands it will be easier for firms to target their customers more efficiently. Music concerts and festivals that use alcoholic drinks as sponsors will be investigated in order to examine the behavior of the consumers. The research will focus on alcoholic drinks (Tuborg beer) because alcohol brands are the most common sponsors of music events. The objectives of this research are: Examine the levels of brand awareness in music festivals Investigate the level of fan involvement of music festival participants Determine the congruence between music festivals and alcoholic drinks as perceived from the consumers Examine the attitude of participants toward the sponsors of music festivals Investigate if attitude towards the sponsor, fan involvement and sponsor / event fit influence the buying intentions of music event participants The first chapter will provide the academic background of sponsorship especially in sports events because most previous studies are related to sports. However, the variables that were used from previous researchers in order to measure different aspects of sponsorship effectiveness will be adapted to our study on music events. Variables such as brand awareness, fan involvement, sponsor and event congruence, attitude towards the sponsor and purchasing intention will be explained at this stage of the research. Every variable will be defined and the results from previous studies will be presented. In this way, we will determine our objectives and define the measurement that will be used throughout the report. In the second chapter the methodology will be presented. Due to the scope of our research and based on previous studies only quantitative research will be conducted. The collection of the data will be based on questionnaires. Questionnaires will be distributed in a popular music festival (Latitude Festival 2010) in order to test the impact of sponsorship in music events. Research instruments and data collection method will be part of this chapter as well as the way that our survey was conducted. In the next chapter, the results of the entire research will be presented. SPSS will be used in order to analyze the collected data and to evaluate the level of significance of our results. Descriptive statistics as well as correlation and regression analysis will be conducted in order to check the validity of our results. Tables and graphs will also be concluded in this part of the study. In the last chapter, the conclusions will be drawn and compared to the results of previous studies. The conclusions will be used as a guide in order to advise marketing managers in their future marketing campaigns. Limitation of the study as well as ideas for future research will be concluded in this part. Brand awareness This study will investigate how sponsorship in music festivals can influence the beliefs and attitudes of the participants; hence all types of branding should be defined. Brands can influence consumers in many different ways. According to De Chernatony and McDonald (2003) brand awareness reflects the salience of a brand and facilitates consumers abilities to identify the brand with a specific product category. Brand awareness consists of brand recognition and brand recall (Keller, 1993, Keller 2001). Recall is the ability to name (typically unprompted) the brands involved in a given sponsorship. On the other hand, Brand recognition develops the notion of knowledge by adding the ability to recognize the product category of the brands involved (Smith, 2004). For instance everybody knows that AIG is the sponsor of Manchester United but fewer people recognize that AIG is an insurance company. In addition, brand image reflects the consumers perception of a brands characteristics and can be gauged by associations they hold in their memory (De Chernatony and McDonald, 2003). According to Keller (2001) positive perception of the brand is likely to affect the cognitive (eg brand recognition, awareness and recall), affective (eg liking or preference for the brand) and conative (eg intention to buy, brand purchase and loyalty) dimensions of consumer behavior and create strong brands which yield marketing advantages, such as lower vulnerability to competitive actions or market crises, the ability to earn higher margins and increased marketing communication effectiveness. In addition, Gà ¼Ãƒ §là ¼ Sà ¶zer and Vardar support this statement on their journal. According to the authors the positive effect of sponsorship is mainly on the cognitive dimensions of brand equity. Cognitive dimensions of brand equity, which are brand awareness and perceived quality, represent lower levels of consumer-brand relations. The main reason for brands to sponsor events is increased brand awareness and improved brand image (Gwinner and Eaton, 1999). Moreover, sponsorship is the main medium for art festivals to raise money (Hume et al., 2007). According to Alexandris et al (2008) potential sponsors who target events with young and more educated spectators might have an easier task in sponsorship promotion and in achieving sponsorship objectives, than sponsors who target events with older and less educated spectators, who are probably less informed about sponsorship issues. These spectators need more focused marketing approaches in sponsorship promotion, if awareness is to be achieved. Therefore, sponsorship of music festivals can be more effective on reaching the sponsorship objectives due to the target audience of music festivals. The audience of rock/indie festivals is mainly male between 16-34 and their social status is ABC1 (Mintel, 2008). The first stage of sponsorship benefits is awareness, without it, the sponsors cannot meet their subsequent objectives such as image enhancement, positive behavioral intentions and increased sales (Crompton, 2004). The actual use of the product in the sponsorship event is of major importance for the awareness of both the product and the brand. In events that sponsors provided a specific souvenir item and allowed product sampling the recall and recognition levels of the sponsor were higher (Miloch and Lambrecht, 2006). The mean recognition rates for these sponsors were twice as high compared to those sponsors that did not activate their sponsorships (Miloch and Lambrecht, 2006). It is also interesting enough that the recall levels change during the event. Before and during the event the recall levels of the sponsor are relatively high but after the event they fall again in the initial levels, the communication effort of the sponsor is what determines the effectiveness and the duration of the sponsorship awareness (Walliser, 2003). Moreover, Grohs et al (2004) support that people who are aware of the sponsor before the event, they are more aware after it. Brand equity of sponsor plays a major role in the fit that consumers perceive between the sponsor and the event. Even if the events sponsored are identical, high brand equity sponsors are perceived more congruent than low brand equity ones (Roy and Cornwell, 2003). Higher recall and recognition levels can be achieved when people are interested on the event (Miloch and Lambrecht, 2006). This means that when the participants are more involved with the event higher brand awareness can be achieved for the sponsor. According to the results from a survey conducted from Vale et al (2009) the level of investment is related to the level of awareness. Consequently, the sponsors that invest more in the sponsorship were more evoked. The results also suggest that sponsorship when considered in isolation from other complementary communicative policies positively affects the awareness of the sponsoring brands through exposure (Vale et al, 2009). The relationship between exposure and recall is generally positive and not an inverted U as many researchers supposed (Zajonc, 1968 ; Bennett, 1999). Therefore, a repeated exposure to stimuli (e.g. the logo of the sponsor) will lead to a more favorable opinion towards the stimulus (Bennett, 1999). If the spectator frequently visits the area of sponsorship (e.g. a football stadium) it is more likely to be aware of the sponsors perimeter posters (Bennett, 1999). However, consumers get confused about the official sponsor of the event (Grohs, 2004). Ambush marketing can be the reason for the misunderstanding of the official sponsor. It is common in sponsored events brands that are not the official sponsor and do not have a direct connection to the event to try to exploit the commercial opportunities that appear (Burton and Chadwick, 2009). In order to predict sponsor recall many parameters of sponsorship should be determined. According to Grohs et al (2004) sponsor-property fit, event in volvement and exposure are the main factors to be considered. According to the research of Boshoff and Gerber (2007) both brand recall and brand recognition of the sponsor of the event increased significantly but brand recall and brand recognition of non sponsor did not increase at all. Therefore, sponsorship has a positive direct impact on brand awareness of the sponsor. Although, field-sponsorship stimuli as well as television-sponsorship stimuli are effective as far as memorization is concerned, they are not equally effective (Lardinoit and Derbaix, 2001). According to the research of Lardinoit and Derbaix (2001) television-sponsorship stimuli influence both unaided recall and recognition; on the other hand, field sponsorship can lead to a superficial memory trace in the mind of the consumer. Fan Involvement According to Meenaghan (2001) fan involvement refers specifically to the extent to which consumers identify with, and are motivated by, their engagement and affiliation with particular leisure activities. Enduring involvement corresponds to a kind of genuine enthusiasm, a strong and solid interest that comes from the relevance of an object or subject for the individual ( Lardinoit and Derbaix,2001). On the other hand, team identification is spectators perceived connectedness to a team and its performance and represents the final mechanism of fan attachment (Smith et al, 2008). Consequently, fan involvement is used to measure the attachment of an individual towards a social or leisure activity and team identification to measure attachment towards a team. Individual that are more involved towards an activity, they are capable to comprehend the values of the event and to associate these values to the sponsor of the event (Meenaghan, 2001). Fans who attend football matches in order to support their team they share the same norms and images with other fans and their involvement to the whole event generates positive feeling towards the group of fans (Bennett, 1999). According to Lardinoit and Derbaix (2001) it is of major importance for the success of sponsorship to reach high levels of involvement because involvement attracts the consumers to watch the sponsored event, for longer periods of time and more frequently. The authors also mention that involvement leads to extensive exposure to the sponsors message. Purchasing intention can also change when the attendant is highly involved in the activity (Meenaghan, 2001). Fan involvement has an impact on brand awareness and brand image of the sponsor. As Pitts and Slattery (2004) state highly committed viewers and individuals who are more aware of the event it is more likely to recognize the sponsor compared to less committed spectators. This also supported from the research of Lascu et al (1995) which was based on golf fans. According to the finding high involved golf fan were more likely to remember the name of the sponsor. In addition, the greater the interest of the participant for the event, the greater the sympathy toward the sponsor and this lead to more positive image for the sponsor (Alexandris et al, 2007; DAstous and Bitz, 1995). This is also supported from Close et al (2006) survey: An event attendee who is more active in the area of the event (e.g., sports) is more likely to appreciate a sponsors community involvement. According to Alexandris et al (2007) highly involved attendants of basketball were more likely to engage in positive word -of-mouth. According to Wann Branscombe, (1995) an individual can feel more secure and strengthen its self esteem by belonging to a group. They also mention that a person emphasize on the positive aspects of the group and try to avoid any negative associations. The above behavior strengthens their identity as team members (Madrigal, 2001). Loyal and dedicated fans of a team or an event (as described from the research) were much more likely to purchase or consider purchasing from sponsors of the event than those who were not as avid supporters of the team or the event (Dees et al, 2008; Fisher and Wakefield, 1998; Madrigal 2000; Schurr et al, 1988; Smith et al, 2008; Wann and Branscombe, 1993). Moreover, highly identified sports fans are also more likely to be aware of the sponsor and to form a positive attitude (Gwinner and Swanson, 2003; Madrigal,2001). Highly identified fans also attend games (Fisher Wakefield, 1998; Schurr et al, 1988, Smith et al, 2008), spend more on tickets and products , and remain loyal (Smith et al, 2008). The development of an emotional relationship between the consumer and the social activity can also be a result of an effective sponsorship (Meenaghan, 2001). It is interesting, that fan involvement did not have the same impact as other variables as attitude toward the sponsor and goodwill. According to Dees et al (2008) attitude toward sponsor and goodwill have greater impact than fan involvement on purchasing intentions. In order to understand the behavior of attendants of performing arts it is very useful to determine the relationship between subscription and involvement and the relationship between the quality of the event and the purchasing intentions of the attendants (Hume et al, 2007). Sponsor and event fit It is of major importance for the success of an event the consumer perception of congruence between the event and the sponsor, accordingly sponsor brands need to be close to the event participants and try to communicate with them during the event( Gà ¼Ãƒ §là ¼ Sà ¶zer and Vardar, 2009). In image sponsoring, the sponsoring company attempts to identify itself or one or more of its products with the positive images of the event held by the events consumers (spectators, viewers) (Ferrand and Pages, 1996). Therefore, the sponsor should consider how the image of its brand can be congruent to the image of the event. Gwinner and Eaton (1999) in their study about sponsorship and image transfer found that if consumers perceive similarities between the event and the sponsors brand the image transfer was enhanced. This statement was also supported from a latter research made from Gwinner et al (2009) on team identification and event sponsorship. Speed and Thomson research (2000) found that a good fit between event and sponsor can have a positive influence on attitude toward the sponsor and in the intention of using the sponsors product. An example of good category-level fit would be a sports clothing company sponsoring tennis. If there is category-fit consumers next consider fit at the level of the brand, Adidas, for example is a global sportswear brand that would fit with a top-level tennis brand such as Wimbledon(Gwinner and Eaton, 2009). In order to determine the influence of sponsorship we should take into account similarities. There two types of similarities according to Gwinner (1997): Functional similarity occurs when the participants of an event use the product of the sponsor and image related similarity occurs when the image of brand and event are interrelated. An example of the above theory is given by Donald and Cornwell (2003), Mountain Dew has successfully developed brand associations of over the edge and extreme by sponsoring sports such as skateboarding and snowboarding that have similar associations attached to them. Brand knowledge is also a factor that it should be considered when we evaluate sponsorship techniques. High levels of brand knowledge can lead to brand cohesiveness and make the individual able to find a fit between the brand and the event (Gwinner and Bennett, 2008). If the participant of an event is aware of the sponsoring brand (brand knowledge) he can easier conceptualize the similarity between the brand and the event. In addition, it is crucial to take into consideration sponsor-property fit, event involvement and exposure when we want to predict sponsor recall (Grohs et al, 2004). According to Becker-Olsen and Simmons (2002) participant who are exposed to sponsorships with low fit generated less favorable thoughts, formed a less favorable attitude toward the sponsorship, saw the firms positioning as less clear, and engendered less favorable affective and behavioral responses to the firm. If there is a relationship between the product and the event consumers can easier recognize the sponsoring brand than if there is no relationship (Pham Johar, 2001). Therefore, it is more effective in awareness terms if a guitar manufacturer sponsor a music event than a sport event. There is a connection gap (lack of congruence) between the event and the sponsor if the event is over commercialized (Gwinner and Bennett, 2008). According to the authors this is due to the feeling of exploitation that that participant develops toward over commercialized brands. This is also supported from Speed and Thomson (2000) who state that the positive association found between perceived sincerity and response to sponsorship suggests that consumers do not perceive sponsorship to be just another form of commercial activity but are sensitive to the potential philanthropic dimension that a sponsorship may have The way the congruence or fit between the conditioned and unconditioned stimuli is perceived from the individuals influence the conditioned response (Speed and Thomson, 2000). The consumer response is stronger when there is a fit between the sponsor and the sponsored event (Crinmiins and Horn 1996; Otker and Hayes 1987; Speed and Thomson, 2000; Stipp and Schiavone 1996;). Therefore, the fit between the sponsor and the sponsored event is of major importance for the success of event. In addition, the combination of personal liking from the consumers side and a good fit between the event and the sponsor will lead to a more positive respond toward the sponsor of the event (Speed and Thomson, 2000). According to Roy (2000) student that perceived that there was a high level of congruence between the brand and the sport event transfer this positive association to the corporate image of sponsor. He also mentions that the attitude of the students toward the sponsor; due to the fit between brand/event, was also positive. Positive cognitive and affective responses from the consumer are the result of fit between the event and the sponsor (Koo et al, 2006). Fit is also important in order for the brand to reach its target market and instigate the affective associations (McDaniel, 1999) Attitude towards the sponsor One of the major objectives of sponsorship is the development of positive attitude and feeling toward the sponsor of the event (Gwinner Swanson, 2003; Harvey, 2001). According to Lee and Sandler (2007) the effectiveness of sponsorship in terms of reaching the desired objectives is related to the different attitudes that consumer have towards different events. Attitude is a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor (Eagly and Chaiken, 1993). Therefore, the attitude toward the sponsor can be either positive or negative. The positive attitude toward the sponsor can be the result of favorable beliefs about the benefits of corporate sponsorship (Madrigal, 2001). If the corporate sponsorship is perceived as important from people their attitude is more positive toward the sponsor of the event (Madrigal, 2001). According to Mason (2005) attitudes are comprised of enduring cognitive (beliefs), affective (evaluative emotional attachments) and behavior tendencies towards an object . He also mentions that sponsorship influence the affective components of attitude and generate positive link between the event and the sponsors brand. Attitude toward an object is based on the beliefs that the individual has about that object and the behavioral intentions toward the object are determined from the attitude of the individual (Fishbein and Ajzen, 1975). Therefore, attitude toward the brand is a relatively enduring, unidimensional summary evaluation of the brand that presumably energizes behavior (Spears and Singh, 2004). It is interesting enough that even when the sponsorship awareness of the sponsored event is low, spectators of the event developed positive attitude toward sponsorship in general (Alexandris et al, 2008). According to Alexandris et al (2008) the sponsorship campaign should not over commercialize the event in order to maintain the positive feelings of the participants toward the sponsor. As already mention over commercialization has also a negative impact on the consumers perception of event/sponsor fit (Gwinner and Bennett, 2008). According to the authors this is due to the feeling of exploitation that that participant develops toward over commercialized brands. Attitude toward the sponsor is important in order to predict the purchasing intention of attendants (Alexandris et al, 2007; Lee et al, 1997; Speed and Thomson, 2000). In addition, sport activity involvement, and beliefs about sponsorship play an important role on the prediction of sponsorship outcomes such as image, word of mouth, and purchase intentions (Alexandris et al, 2007). Positive attitudes toward a sponsor have further been positively associated with favorable perceptions and intentions to purchase a sponsors product (Speed and Thompson, 2000). Brand image of the sponsor can also be improved from repeat attendance of the event (Lacey et al, 2007). Purchasing intention Purchase intentions are an individuals conscious plan to make an effort to purchase a brand » (Spears Singh, 2004). Consumers purchase intention is based on two main influences: first, a positive attitude towards the brand; and second, brand familiarity, which is obtained from brand exposure and prior use (Pope and Voges, 2000). The enhanced company and brand awareness that sponsorship can cause is only a part of its effectiveness. According to Smith et al (2008) sponsorship can also create the desirability to the attendants of the event to buy the sponsored products. This is also supported from previous researches on consumer purchasing intentions (Faircloth, Capella and Alford, 2001; Koo et al 2006; Lee et al., 1997; Madrigal, 2001; Meenaghan, 2001; Terry and Hogg, 1996). It is also interesting that congruency between sponsor and event is influenced from brand equity. As Roy and Cornwell (2003) mentioned sponsors with high brand equity sponsors are perceived from participants of the events as more congruent than those with low brand equity. The link between personal attitude toward an object and the actual behavior is called behavioral intention (Fishbein and Ajzen, 1975). Therefore, when we want to predict the influence of sponsorship, attitude toward the sponsor is of major importance. Speed and Thomson (2000) state that positive attitudes toward the sponsor can motivate the participant to purchase the sponsors product. This occurs because generally consumers positive attitude towards the brand will lead to purchase intention before the actual purchase of the brand (Spears and Singh, 2004). However, celebrity advertisement may not be as effective as sponsorship. According to the experimental study of Tripp et al (1994) when celebrity advertisement increases the intention of consumer to purchase the product decreases. Three variables that lead to higher purchase intentions according to Smith et al (2004) are: Team support Sponsor receptiveness (openness to further information, interest in learning more about the sponsor and knowledge of the sponsors business) Sponsor integrity (is a composite measure of respondents views about the relationship between the sponsor and the sponsored sporting team) Some interesting finding from the research of Smith et al (2004) is that the purchase intentions are positively influenced from sponsorship if the participants are passionate supporters of the sport team or the event. In support to the above statement, Spears and Singh (2004) mention that avid supporters (loyal and dedicated fans) and those who hold positive views of the corporate sponsors its more likely to buy the sponsors product than non fans. On the contrary, the frequent match attendance did not have an impact on purchase intentions (Smith et al, 2004). According to Dees et al (2008) the pleasant atmosphere of an event is what influences the consumer to purchase the product of the sponsor. During the event the marketing message is introduced to the consumer. Therefore, the consumer will buy the product of the sponsor in order to experience the same feeling that he had during the event. According to the research conducted from MacDonald and Sharp (2000) on consume

Baroque music Essay examples -- essays research papers fc

The Music of the Baroque Era The style of polyphonic music containing elaborate ornamentation and contrasting elements, that is how Baroque music is defined. The Baroque era was a kind of transitional era in art and music. The Renaissance means rebirth and is typically regarded as such. The Baroque era in music is not a set style in music but many diverse styles which may be broken down into at least three distinct periods. A renewed interest in art and music was experienced throughout the Renaissance which then led to the Baroque era which was more of a transitional stage leading up to the maturity of classical music in the Classical era which began as Baroque ended. (Howard n. pag.) The origins of the word Baroque itself is as obscure as the melodies contained in its music. Many people believe that the word baroque came from two different places. Some believe that it came from the word barocco, which is Italian and means bizarre or strange. Others believe that it is Portuguese and it came from the word barroco meaning distorted or irregularly shaped pearl. The barroco was considered more beautiful because of its uniqueness. Either way the name stuck. The era began in 1600 and ended with Johann Sebastian Bach’s (1685-1750) death in 1750. Bach is likely the best known and most widely appreciated composer of the era, although Antonio Vivaldi and George Fridiric Handel were certainly very important composers of the time as well. The music of the Baroque itself is very colorfu...

Bladerunner - Humanity And Nature Essays -- essays research papers

The central theme of Bladerunner is the relationship between humanity and nature. More specifically it has a purpose in showing how science can negatively influence this fragile relationship. Set in Los Angeles of 2019 we see the decadence of western society into an inhumane harsh impersonal, technology-dominated realm. The inhabitants who fight for their daily survival are in desperate want for nature, contact with which is denied to them by the unrestricted scientific progress and the consequent exploitation of the natural world conducted for the sole purpose of profit. Humanity is also losing touch with it’s own nature. The compassion, the empathy, the love and the emotion are all rare or absent. This ailing relationship between humanity and nature is conveyed through the means of scene setting, dialogue, plot, camera techniques and other film features. All these elements of cinematography synthesise to create an effective portrayal of the unifying theme. In Bladerunner the most prominent element of cinematography is mise en scà ©ne. It generates a context for the film and therefore makes the plot and themes acceptable. To set an appropriate scene different variables need to be controlled. These variables include location, props, lighting and colour. In general the location of the plot is in the vast urban canyons of 2019 LA. The imposing dark buildings, the dirty fog, perpetual rain and the crowded dark streets devoid of vegetation make up the backdrop of most scenes. All this is filmed in dark lighting, which complements the effect produced by the fog in obscuring the living details. From this the responder acknowledges the deterioration of society, the harsh conditions that the humans are subjected to and the way the human spirit itself is progressively destroyed under such conditions. Filming such a location at night provides the director with the opportunity to use chiaroscuro (a technique of strong contrast) to further convey the dominance of technology over humanity. For example in outdoor scenes the garish flickering neons are obtrusively visible but they fail to illuminate the obscure, dark, fogged surroundings, including the multitudes of faceless people. The prominent visibility of artificial things over human presence together with the qualities of the location indicates the degradation of human life under the rule of science. The clothing w... ...he development of characters and their response to the events of the plot, Ridley Scott and the actors communicate the way relationship between humanity and nature has evolved (deteriorated) into the world of 2019 LA. In effect all the techniques mentioned above portray a society of individuals who are weary of the world they live in. They are rejects who lead a pitiful existence in a wasteland called earth because they are not fit enough to go the out-world colonies. Suppressing their own natural instincts for the sake of physically surviving they really the walking dead. Scientific progress conducted not for the best interests of humanity but for the best interests of business has effectively brought about the progressive degradation of society. By exploiting and destroying the natural world human can no more find solace or beauty so as to recuperate their weary minds and rekindle their dying spirits. In summary the techniques that are unique to film such as camera, lighting, costuming, colour and location works in conjunction with common literary techniques such as visual symbolism, irony and characterisation to effectively convey the relationship between humanity and nature.

Betrayal: Rhetoric and Ethos Julius Caesar

To get credit for the collaboration activity, Betrayal 01, 02, 04, 05, and 06: A. ) Submit this attachment in A Collaboration Process. Then copy and paste the below information in the student comment area of A Collaboration Product and Betrayal 01, 04, and 05: 1. Date you attended the session. 2. At least 3 sentences explaining how Shakespeare’s story about Julius Caesar is different than what really (historically) happened in Caesar’s life. 3. Give examples of the three persuasive techniques from either Antony’s or Brutus’s speech. logos, pathos, and ethos) 4. Give an example of one traitor and one patriot with supporting examples from the play. 5. At least 3 sentences explaining what you did in the session so that someone who did not attend would have an understanding of it. 6. At least 3 sentences evaluating how well your group worked together to accomplish your task. B. ) Submit this in Betrayal 02: 1. Complete the Lesson 2 Quiz. For the essay question s, you may respond, â€Å"I attended the Betrayal Live Lesson on __________ (date). C. ) Schedule Betrayal 6 DBA as we still need to complete that on the phone. If you are an honors student, complete the honors assignment before the dba. D. ) If you are an honors student, complete lesson 8. Lesson 8 Assignment 1. ) Choose which character from â€Å"The Lay of the Were-Wolf† you would like to defend. 2. ) Analyze the story to find examples of logos, pathos, and ethos that support your character’s innocence. 3. ) Determine how to present your examples in a persuasive argument. 4. Write a three-paragraph â€Å"closing argument† for the trial that will persuade the jury that your character is not a monster. a. ) Paragraph #1 – logos b. ) Paragraph #2 – pathos c. ) Paragraph #3 – ethos Julius Caesar Recordings: a read-along for each act. Enjoy! Act I, Scenes i, ii, iii https://sas. elluminate. com/site/external/jwsdetect/playback. jnlp? psid=201 2-01-23. 1812. M. 18C7F05BEF4B1A91008CFEA56749A1. vcr&sid=679 Act II, Scenes i, ii, iii, iv https://sas. elluminate. com/site/external/jwsdetect/playback. jnlp? psid=2012-02-03. 107. M. 18C7F05BEF4B1A91008CFEA56749A1. vcr&sid=679 Act III, Scenes i, ii, iii https://sas. elluminate. com/p. jnlp? psid=2012-02-07. 0726. M. 18C7F05BEF4B1A91008CFEA56749A1. vcr&sid=679 Acts IV & V https://sas. elluminate. com/p. jnlp? psid=2012-02-07. 0817. M. 18C7F05BEF4B1A91008CFEA56749A1. vcr&sid=679 Brutus’s Funeral Speech: http://www. youtube. com/watch? v=ab68AjRMKmA Antony’s Funeral Speech: http://www. youtube. com/watch? v=Zd9BLib8448 Materials from Live Lesson and Play in original language: http://vimeo. com/41708712 Betrayal: Rhetoric and Ethos Julius Caesar To get credit for the collaboration activity, Betrayal 01, 02, 04, 05, and 06: A. ) Submit this attachment in A Collaboration Process. Then copy and paste the below information in the student comment area of A Collaboration Product and Betrayal 01, 04, and 05: 1. Date you attended the session. 2. At least 3 sentences explaining how Shakespeare’s story about Julius Caesar is different than what really (historically) happened in Caesar’s life. 3. Give examples of the three persuasive techniques from either Antony’s or Brutus’s speech. logos, pathos, and ethos) 4. Give an example of one traitor and one patriot with supporting examples from the play. 5. At least 3 sentences explaining what you did in the session so that someone who did not attend would have an understanding of it. 6. At least 3 sentences evaluating how well your group worked together to accomplish your task. B. ) Submit this in Betrayal 02: 1. Complete the Lesson 2 Quiz. For the essay question s, you may respond, â€Å"I attended the Betrayal Live Lesson on __________ (date). C. ) Schedule Betrayal 6 DBA as we still need to complete that on the phone. If you are an honors student, complete the honors assignment before the dba. D. ) If you are an honors student, complete lesson 8. Lesson 8 Assignment 1. ) Choose which character from â€Å"The Lay of the Were-Wolf† you would like to defend. 2. ) Analyze the story to find examples of logos, pathos, and ethos that support your character’s innocence. 3. ) Determine how to present your examples in a persuasive argument. 4. Write a three-paragraph â€Å"closing argument† for the trial that will persuade the jury that your character is not a monster. a. ) Paragraph #1 – logos b. ) Paragraph #2 – pathos c. ) Paragraph #3 – ethos Julius Caesar Recordings: a read-along for each act. Enjoy! Act I, Scenes i, ii, iii https://sas. elluminate. com/site/external/jwsdetect/playback. jnlp? psid=201 2-01-23. 1812. M. 18C7F05BEF4B1A91008CFEA56749A1. vcr&sid=679 Act II, Scenes i, ii, iii, iv https://sas. elluminate. com/site/external/jwsdetect/playback. jnlp? psid=2012-02-03. 107. M. 18C7F05BEF4B1A91008CFEA56749A1. vcr&sid=679 Act III, Scenes i, ii, iii https://sas. elluminate. com/p. jnlp? psid=2012-02-07. 0726. M. 18C7F05BEF4B1A91008CFEA56749A1. vcr&sid=679 Acts IV & V https://sas. elluminate. com/p. jnlp? psid=2012-02-07. 0817. M. 18C7F05BEF4B1A91008CFEA56749A1. vcr&sid=679 Brutus’s Funeral Speech: http://www. youtube. com/watch? v=ab68AjRMKmA Antony’s Funeral Speech: http://www. youtube. com/watch? v=Zd9BLib8448 Materials from Live Lesson and Play in original language: http://vimeo. com/41708712

Zappos Swot

Re:SWOT Analysis of the Culture of Zappos. com Zappos. com is an online shoe store that was created in 1999 by a man named, Nick Swinmurn. Today it is a multi-billion dollar company thanks to its current CEO, Tony Hseih. One of the reasons Zappos. com has become such successful empire is because it got the economics and operations right. The management of Zappos. com is in my personal opinion, a necessity to a happy and thriving company. Their strategy is to find employees that are going to dedicate themselves to the environment and purpose of Zappos. com.They rely on passion, purpose, happiness, and emotional connection. If you don’t fit right into this, they even offer a $1,000 quit-that-day bonus. They strive on â€Å"weeding out† the employees that don’t extend their positive energy to the company. Zappos. com has a lot of different strengths, all of which play a part in their major success. They are a company that focuses on company culture and hiring passio nate employees. Which allows the company to run as Hseih designed it out to. Another strength that aids Zappos. com in success is their demand for effective communication.They also believe the importance and impact of feeling good, for both the employee and customer, is key. Tony Hsieh quickly discovered that becoming successful did not begin with the intention to make as much money as possible. He realized then that he should work towards making it a passion instead of an income. â€Å"Passion and determination are contagious,† he says. â€Å"We believe in having a positive and optimistic (but realistic) attitude about everything we do, because we realize that this inspires others to have the same attitude. † Which I believe is their biggest strength and most powerful.The weaknesses that affect Zappos. com are how the way their management affects their outside controls. Amazon just recently purchased Zappos. com for about $1 billion. One weakness they could experience is how Zappos. com’s fun and relaxed work ethic and environment collides with the way Amazon. com runs. Another weakness Zappos. com faces is the average salary a sales representative makes. Zappos. com main goal, and what most of its reputation is built upon, is customer service. To keep up with the high demand of customers seeking help and asking questions, Zappos has a large number of ustomer service representatives. Where this becomes a weakness is, Zappos. com pays their representative’s and average of $23,000 a year, three percent below the national average. This makes them vulnerable to other competitors. Zappos. com strategy is very unique in the fact that they focus on happiness. They want to make sure that not only the customers are satisfied, but their employees as well. They look for dedicated and passionate people to work hard and play hard. They a set of ten core values that the company lives by.They are deliver wow through service, embrace and drive cha nge, create fun and a little weirdness, be adventurous, creative, and open-minded, pursue growth and learning, build open and honest relationships with communication, build a positive team and family spirit, do more with less, be passionate and determined, be humble. They use a strategy of making sure the employees are in good spirits and enjoy their work place. It reminds me of the saying, â€Å"happy wife, happy life. † If their workers are happy in their job then they will work harder for the company.This strategy puts Zappos. com at a definite advantage over other companies that, say, pay a higher salary. I know that I would rather work in a laid-back, fun and enjoyable environment over a bigger paycheck. If you’re miserable in your job it will leak into other parts of your life. The first recommendation I would provide Zappos. com is to cover more area. Instead of their main focus to online retail, they could open up Zappo storefronts to up their sales. Continuing their up-keep with social media is also a high recommendation for Zappos. com.They are a huge hit on Twitter, which allows their customers to see their every move and what exactly is going on with promotions and deals. They need to focus on their core values, especially the last of the ten, be humble. Earlier when there was a security breech in company, there were a lot of upset, confused, and concern customers. It takes a lot of patience to deal with that high volume of calls but if zappos. com sticks to the words they say they live by, they are going to continue to receive loyal customers who spread the word and their business.Works Cited Bailey, Jean. â€Å"Happiness as a business strategy. † Massage Therapy Journal Winter 2012: 25+. Academic OneFile. Web. 22 Feb. 2013. Chafkin, M. (2009, May 1). The Zappos Way of Managing. Retrieved from ? http://www. inc. com/magazine/20090501/the-zappos-way-of-managing. html McDonald, Shelley. â€Å"Delivering Happiness: A Path to Pro fits, Passion and Purpose. † American Economist 56. 1 (2011): 127+. Academic OneFile. Web. 22 Feb. 2013. Reid, K, Carolina.. â€Å"SHOULD BUSINESS EMBRACE SOCIAL NETWORKING?. † EContent. 01 Jun. 2009: 34. eLibrary. Web. 22 Feb. 2013.

Unit 2 ip Presentation Essentials Assignment Example | Topics and Well Written Essays - 1250 words

Unit 2 ip Presentation Essentials - Assignment Example Scientists believe that there should be some ways to produce more food to support all the people and considered artificial methods to produce food. A unique method known as genetically modified food is developed by the scientists that raised the amount of food produced by the farmers but many people are against the modifications in the food sector. However, modification in the food items is also brought by the environmental change and shortage or abundance of water resources. In the similar way, the utilization of toxic pesticides and inorganic fertilizers also become a reason in the modification of food products. The linkage between the global warming and the modification of bonds the human health. As the world’s food demand is increasing and the utilization of artificial methods is rising, the number of people that die with the lack of food is increasing (Kelly, 2012). The major cause is that the food producer is runs a business and in order to attain certain economic benefits in a short period of time, it become the necessity for the food produces to utilize the artificial methods to produce food. There is need to bring sustainability to the food industry. There is a need to plant vegetables, fruits and crops at homes, even a little effort can make a difference. The utilization of natural methods to produce food like the utilization of natural fertilizers like vegetable residue, dried leaves and wastes from humans and animals could be utilized as the natural fertilizer (Environment. nationalgeographic.com, 2012). Natural processes not only help the soil to retain its strength in retaining good minerals and fertilizers for the plant but also help the soil to retain water for longer periods. In this way, natural processes help to bring sustainability in the food sector. The major reason impacted the food is the increase in the amount of atmospheric carbon dioxide that influenced the

Marcating communication Essay Example | Topics and Well Written Essays - 4000 words

Marcating communication - Essay Example To make IMC an ongoing successful process, Unilever needs to allocate funds for this purpose separately and ensure that it maintains reserves so that it can smoothly carry on with its promotional strategies. This would enable the company to run its promotional campaigns smoothly without suffering significant bottlenecks. Marketing communication has become one of the most important aspects that an organisation needs to pay attention to as adoption of proper marketing tools determines the success of the company and its long term sustainability in the industry as a whole. The art of communicating the features of a product to the customers determines whether the product would be an instant hit or would be killed in its early stage of its life cycle. Unilever is one of the leading company’s in the consumer goods market offering a host of products starting from consumer durables to personal care and food items. Being a large organisation with almost 400 well–established brands, the company has felt the increasing need of integrating the various tools of communication to reach its consumers at large and convince them to use their products. The company has adopted IMC approach to build its niche in the market. This has helped the company to steer its growth in the industry and attract increasing number of customers. Though IMC offers a host of advantages but it also has its own set of disadvantages. The company has estimated that it needs to adopt proper strategies in order to offset the demerits of IMC. To differentiate itself from its competitors, the company has adopted unique modes of communication and has designed its advertisements in such a way that it attracts increasing number of customers. This has made prod ucts of Unilever one of the most demanding amongst the customers across the globe Integrated Marketing