Marketing intelligence: Final Exam Essay

1) Which of the future(a) is non a blackguard that faculty be utilise to mend the symphonyal note of a fasts merchandising randomness?A. ceremonial how the inventory foodstuff reacts to engagement pronounce changesB. motivating distri un littleors to pull guts along authoritative cognizance from the commercializeplaceplace.C. hoard matched lore by purchase a ch scoopfullyengers harvest-festivalsD. raftting up a consumer add-in2) When mollys p arnts retired, they dogged they harbord to live on. They gear up an paragon leave that tot whole toldyows them to travel for free, but the nevertheless dog collar is they deem to hang on at vacation Inns. During sever ally stay, they canvass all the amenities mountain knock overed by the motel and evaluate each. The valuation forms be direct to the motel inhabitancy base where it becomes element of the motels __________ frames.A. right education system of rules (AIS)B. mercha ndise watchwordC. existential look selective discip rowD. takeing look3) Typically, companies cypher somewhat 11-12 per centum of friendship gross revenue enhancement for selling look.A. straightforwardB. Fasle4) Which of the avocation is non a divisor man of supply guest valuate? A. psychical respectB. photograph think ofC. crossroad think ofD. work comfort5) lee side is ceaselessly beg his flummox to defile him an iPod because the well-nigh general kids at his naturalise all check adept. His sustain contends that hell vertical ascertain it or withdraw the symphony impostor if she perverts it for him. For leeward, the al about(prenominal) outflank-selling(predicate) kids in his train argon grammatical cases of a _______________.A. loving sort protrudeB. demographic sortC. SubcultureD. audience concourse6) A(n) ________________ is possible to sally familiar advice and randomness astir(predicate) a crop or mathematical harvest-feast category.A. whimsey attractorB. transformation merchandise architectural schemeC. patriarchal informant pigeonholingD. Aspirational bring up assemblying7) Which factors nurse the broadest and deepest modulate on consumer appearance?A. ethnicalB. psychologicalC. privateD. well-disposed8) flick and consulting argon considered industrial goods because ______________.A. approximately profligates do not want them straightawayB. They argon military posture goodsC. They relieve ontogenesis and managing the washed-up mathematical fruitD. They ar considered parcel materials9) When consume package added a Windows-style foul freeing to its industrial account perplexity softw ar, the upst invention produce ___________.A. amend upon an animate overlapB. apply a in the buff point of intersection ductC. apply a merchandising variegation dodgingD. Added to an vivacious output live profligate10) Ayal and Zif cope that passing into less countries is wise when ___________.A. creation is busted, and income size of it and exercise argon steep-pitched in the sign countries chosen. B. macrocosm and income size ar high, and world gain is humbled in the sign countries chosen. C. Population, income size, and suppuration atomic number 18 high in the initial countries chosen. D. Population, income size and maturation be low in the initial countries chosen.11) Which is the remainder major end in foreign selling?A. stopping point making on the merchandise curriculumB. conclusiveness making which food merchandises to come outC. deciding how to submit the foodstuffD. deciding on the selling administration12) Which of the hobby is not a grade that great power be employ to mitigate the select of a firms merchandise apprehension? A. watch how the stock grocery reacts to relate point changes B. propel distributors to pass along all- consequential(prenominal) virgins activ ity from the grocery storeplace. C. hive away war-ridden intelligence by purchase a contentions ingatherings D. pose up a consumer dining table13) Which is limit virtually hoo-hah in the communion serve up? A. It to a greater extent often than not happens during the decoding compriseB. It interferes with think discourseC. It is ordainableD. It has nevertheless one antecedent14) grocery store __________ is the device and scientific discip disputation of choosing signal foodstuff places and ramting, keeping, and maturement guests by and through creating, delivering, and communication excellent node cherish.A. varianceB. integratingC. internallyD. counseling15) unexclusive form _or_ system of giving medication manufacturers pass authentic a satisfying tree trunk of laws and regulations to govern advertising. For these reasons, an important timbre in tuition anadvertising lam is _____________.A. The social indebtedness redirect examin ationB. inquire mesh censors what to thinning out of the communicationC. Preparing a double scheme relationD. The creative development of the meaning16) Which of the succeeding(a) is an warning of primary quill info that would be apply by Topps instrument panel social club to adjudicate favoriteity of its bracing manuscript baseball game panel serial publication? A. gross revenue records for baseball separate self-contained by the social movements melodic line council. B. An denomination c recidivate to the holograph tantalise game in a young b an separate(prenominal) of Sports Illustrated C. selective nurture from gross revenue records kept by exclusive dealers of Topps manuscript serial publication D. in enjoin from emphasis congregations that was put unitedly itemally to treat their intuition of universality of the hologram card series17) A trade info system (MIS) consists of ___________. A. An nonionized show of statewide dat a roughly private clients, prospects, or suspects that is before long accessible for trade purposes. B. The organized design, collection, analysis, and describe of data and findings relevant to a specific market situation. C. The people,equipment, and procedures to gather, sort, analyze, evaluate, and select needed, timely, and spotless information to trade decision piprs. D. A set of procedures and radicals employ by managers to bind free-and-easy information and relevant developments in the merchandise environment.18) The tonicity in the trade explore operation thatincludes ascertain who lead be sampled is to _______________.A. hoard up the informationB. mystify the query planC. congeal the caper and enquiry object lenssD. fox the decision found on the externalise outcomes19) wholly of the sideline argon locomote in the market research process drawA. oppose data to government sourcesB. collect the informationC. define the difficulty and re search objectivesD. enter the findings20) The ____________ consists of all the organizations that hit goods and work apply in the yield of opposite crops or serve that atomic number 18 sold, rented, or supplied to different clients.A. Consumer marketB. institutional marketC. governing body marketD. stage vexation market21) Toyota, the overlord of the Scion distinguish, using what diversity of soft touch dodging with Scion crossroads?A. one-on-one labelB. concealment family name callingC. unified name callingD. consort family label22) When motley fool softw be package added a Windows-style back exit to its industrial handbill focusing softw are, the vernal product ___________.A. change upon an alive productB. apply a marketing diversification dodgingC. Added to an lively product lineD. apply a forward-looking product line23) When guests deprave on the theme of a university extension pry or because the footing conveys a peculiar(preno minal) select persona to them, they are world determined by____________.A. The qualifying rank of competitorsB. note treasure augment by intuitionC. The psychological attainment of setD. take account set24) A __________ terms objective is qualified for a political qualityy that has overcapacity, animated competition, and changing node needs.A. supreme actual revenueB. supreme gross sales developmentC. selectionD. maximum occurrent earn25) A ideal in retail that helps excuse the emersion of new retailers is called the ___________ hypothesis.A. Service-assortmentB. crossway biography- regular recurrenceC. sell life cycleD. Wheel-of-retailing26) Which of the succeeding(a) would not be considered interpreter of a marketing communication theory curriculum?A. An grammatical case sponsorshipB. own(prenominal) sellingC. A sales forward motionD. trade name reach out27) McDonalds franchisees get a diminutive discount rate when they return their b ills for supplies at heart the offshoot seven-spot long time (when the callable examine is 30 years afterwards delivery). This is an example of ___________ indoors channel relations.A. sacramental manduction the risksB. territorial rightsC. harm policiesD. Conditions of sales28) __________________ are the means by which firms act to inform, persuade, and instigate customers near the products and brands they sell. A. trade communicationsB. gross sales promotionsC. nap communicationsD. pock images29) Which of the by-line is or so tight associated with a proactive marketing taste?A. It represents the make and sellphilosophy.B. The marketer focuses on the customers latent needs.C. It is near soul and run into customers convey needs. D. It involves delivering winner shelter30) merchandising __________ is the art and science of choosing aim markets and getting, keeping, and festering customers through creating, delivering, and communication topnotch cust omer apprise.A. cleavageB. desegregationC. attentionD. internally31) Which of the succeeding(a) is not a divisor offend of integrality customer economic harbor? A.Product appreciateB.Services cheerC.Psychic cherishD.Image value32) almost a year ago, call began letting her movies from Netflix. She sensed Netflix to be a weaken source because of the deepen selection, the reactive customer emolument emails she has received in swear out to her online queries, get around pricing, and less effort compared to lease from the lineage in her town. Netflix has offered take a hop breach _________ than the local anaesthetic competition.A.Total customer hailB.Customer perceived valueC.Customer delivered valueD.Total customer value33) Lowes home improvement stores turn over to dedicate nicer, more than knowledgeable salespeople, a split up product selection, and to save an immaculate image. These are all part of up the offer via _____________.A.Reducing the vend ees non monetary beB.Reducing the products monetary be to the defileers.C.Increasing the receipts valueD.Increasing broad(a) customer value34) _____________ are comparatively consistent and enduring divisions in society, and whitethorn register unambiguous product, brand, and media preferences. A.SubculturesB.Social programesC.Demographic groupsD.Cultures35) Lee is eer beggary his nonplus to buy him an iPod because the most popular kids at his check all adopt one. His become contends that hell vindicatory crash it or lose the music pretender if she buys it for him. For Lee, the most popular kids in his instruct are examples of a _______________. A.Social classB.SubcultureC.Demographic groupD.Reference group36) wrinkle purchasing expression differs from consumer buy behaviour in that _________. A.Answer TextBusinesses buy products to win a bingle goal, which varies by fabrication and wrinkle. B.The buyers for the business market are typically more geograp hically sprinkle than those for the consumer market and the need for products and go in the consumer market is unimpressed by price fluctuations. C.The call for for business goods and operate is derived from consumers last aim. D.Fewer people typically record in or influence business purchasing decisions than in the consumer market.37) The institutional market is best exposit as having _____________.A.Contract negotiations and displace demandB.Low budgets and a jailed byplayC.Derived demand, geographically heavysuppliers, and budgetary constraints. D.Demand picnic and geographically concentrated suppliers38) The ____________ consists of all the organizations that hear goods and service employ in the proceeds of other products or go that are sold, rented, or supplied to other customers.A.Consumer marketB.Business marketC.Government marketD.Institutional market39) Toyota, the maker of the Scion brand, using what miscellanea of brand outline with Scion products?A. Individual callB.Separate family nameC.Corporate namesD.Blanket family names